In its entirety, the logo represents pieces of a whole coming together, supporting the idea that the whole is greater than the sum of its parts.
Temecula, CA (PRWEB) April 08, 2014
Creative energy, like hearty laughter, is contagious. The Evaero design team caught the fever and wants it to spread. In an ongoing effort to promote its mission, the company has redesigned its logo to reflect Evaero’s future direction in the services it offers. The new logo also demonstrates how Evaero uses its creativity and teamwork to help clients achieve their marketing goals.
In a design that the team describes as “elegant” and “refreshing,” the logo presents Evaero’s message of the company’s ability and desire to help its clients in the health care industry increase their business by optimizing their online presence. The tagline – innovative. creative. marketing –draws attention to Evaero’s values and standards.
“The recreated logo consists of three horizontal bars resembling the shape of the letter “E” – Evaero’s initial,” said designer Barbie Ray. “Each bar represents a part of Evaero’s tagline. At the top of the logo, small square shapes, or pixels, symbolize the digital side of Evaero’s services. In its entirety, the logo represents pieces of a whole coming together, supporting the idea that ‘the whole is greater than the sum of its parts.’ With teamwork and collaboration, Evaero is able to achieve synergy between strategy and innovation, creating a valuable relationship with its clients.”
Evaero currently focuses on mental and behavioral healthcare, such as substance abuse, eating disorders, senior assisted living, and childcare development, and “intends to demonstrate the excellence it will offer to its clients through its own distinctive branding,” said Duncan Evans, Evaero’s founder and CEO. “We want to present an image of our professionalism and forward thinking, which will be passed on to the people we serve.” As the company continues to grow by reaching out to an increasing number of healthcare organizations, it intends to emphasize its innovative and strategic approach.
Evaero’s marketing team is acutely aware that its current and prospective clients “help people to make deep life choices,” said Jose Bono, Evaero’s Creative Director. The services provided by these clients involve “emotional human connections,” he said. With this awareness of the clients’ needs in mind, the design team intends the new logo to help clients envision Evaero’s unified team effort in producing creative marketing strategies. This appreciation of the services performed by Evaero’s clients in the healthcare industry is apparent in the personalized attention each client receives.
One of the most important factors in Evaero’s success is teamwork. Specialists in various aspects of online marketing work together throughout the company to provide high-quality strategies for clients. Evaero’s marketing team is expert in the use of industry leading analytics and optimization technologies. Additionally, the team knows the importance of brand identity in helping a company show its individuality and specialties. An effective logo that becomes part of every aspect of a company’s outreach is the cornerstone of brand identity. Equally important is a memorable tagline that captures the services provided by the company. This knowledge of current competitive marketing strategies is obvious in Evaero’s new logo and tagline. Evaero promises innovative.creative.marketing, and it delivers on its promises.
For more information about Evaero and the services they provide, please visit http://evaero.co/.