Customer Centricity in Banking is the next battle ground

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The Customer Centricity and Innovation management consulting firm, NextTen has announced the basis of business case with Customer-Centric Banking.

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A business transformation that makes the bank customer-centric rather than transaction-focused offers banks the best opportunity to thrive.

The Next Ten Years (NextTen) reveals industry insights and predictions within Customer Experience. The company is rapidly strengthening its position worldwide.

The company’s driving belief is that the customer agenda is going to have greater impact on a company’s business performance and ability to competitively differentiate than any other item on the CEO’s strategic agenda. The company uses the best of current thinking and emerging next practice to create a framework of rapid transformation framework approaches designed to impact every aspect of a customer’s operation.

Charles Bennett, CEO states: “A business transformation that makes the bank customer-centric rather than transaction-focused offers banks the best opportunity to thrive. Once Banks crack the code on how to deliver a better experience to customers, they will position themselves to seize phenomenal opportunities to engage with customers. Ultimately, that translates to higher revenues.”

Around the globe, banking customers are feeling more and more discomfort. They face terms and conditions that they cannot understand, hidden costs and disgraceful customer complaints handling. When banking is such a factor of trust, why are so many banks not recognising that the customer experience is exactly the process that should be managed? Charles further explains that, “The Customer Experience is exactly the process that you should be managing,” and this in turn will have a significant impact on company profit.

NextTen consultants are trained in the latest approaches for business process management and customer experience management as well as more traditional techniques such as the Lean Six-Sigma, Enterprise Architecture, TOGAF, QFD and Agile methodologies. They work with clients to develop bespoke services to help them cut costs, increase revenues, improve customer service and increase company maturity levels.

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About NextTen
NextTen are a market leading multinational consulting and training entity with a wide range of customers across multiple markets around the globe. They believe that customer centric thinking and the efficiency implications of broken process are the most important items on the executive change agenda. Existing approaches need to be significantly enhanced as they are delivering good enough results with anywhere enough consistency.

NextTen also offer thought leadership and change ideas to demonstrate their capability and a refreshing difference to the traditional sales and marketing function.

The Next Ten
+44 203 290 5965

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Janne Ohtonen

Lucie Colt
Next Ten Years Ltd - Nextten
since: 05/2013
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