New York, NY (PRWEB) April 08, 2014
Industry-leading sister brands min and FOLIO: will host the Content Marketing & Innovation Summit on May 20 at New York’s Yale Club. Designed specifically for media marketing and sales executives, this full-day interactive learning and networking summit is an immersion into today’s custom advertising environment, with a focus on native advertising and sponsored content.
Keynoting the Content Marketing & Innovation Summit will be Dell’s Managing Editor of Dell Global Communications Stephanie Losee. Losee will discuss Dell’s marketing initiatives and the changing nature of economics in media.
Additionally, the Content Marketing & Innovation Summit will feature an impressive roster of brands and agencies, with discussions around advertisers’ needs and challenges. Speakers include executives from Tumblr, WIRED, McMurry/TMG, Deep Focus, Dell, Rodale Grow, Razorfish, WSJ Custom Studios, Time Inc., Livingly Media and more.
Key takeaways at this information-packed summit include:
- What Advertisers Want
- Selling Branded Content
- Lead Generation
- Creating “Sticky” Content
- New Organizational Structures
- Benchmarks and Metrics
- Sales-Marketing-IT Collaboration
- Integrated Marketing Programs that Work
- The Rules of Native Advertising
- From sessions including “Content Marketing and Social Media: The 10 Techniques -Essential to Deploying” to “Proving ROI: The Key Metrics for Content Marketing and -Native Advertising Success,” the Content Marketing & Innovation Summit will cover all facets that impact ad revenue growth.
Attendees will walk away with a comprehensive understanding of what advertisers want and the know-how to sell it to them. Case studies, technology skills, emerging trends, crucial elements in a content engagement formula, important metrics (and more) will all be presented to maximize your success.
To learn more about min + FOLIO:’s Content Marketing & Innovation Summit and to view the full agenda, visit http://www.minsummit.com. The early bird rate ends April 30. For registration questions, contact Saun Sayamongkhun at saun(at)accessintel(dot)com.
This summit is sponsored by MediaRadar and SnapApp. For sponsorship inquiries, contact Tania Babiuk at tbabiuk(at)accessintel(dot)com.
min is the industry's trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. For more information, visit minonline.com.
FOLIO: is a multi-channel resource for the magazine and online media industry. Our primary mission is to use print, digital media and events to help media companies solve business challenges. Our audience includes publishing professionals from all sectors of the magazine industry, including those in b-to-b, consumer, association, and city and regional. For more information, visit http://www.foliomag.com.