The company arguably created the perfect shoe for the human foot.
Alpharetta, GA (PRWEB) April 10, 2014
There are a lot of discussions in the running industry at the moment about trivial shoe features. With the development of the minimal market, separated toes, thickened midsoles, and “spring” outsoles it’s become clear there’s a problem. Companies are selling shoes with gimmicks that get attention. The vast majority of running shoes on the market inhibit the runner’s ability to function the way the body was designed. The foot is built to arch and splay with the strong big toe flexing as necessary with terrain. Ask yourself if your current shoe helps your foot accomplish this, or if it creates a problem for your foot and toes. The gravity of this problem is much larger than it might seem on the surface. Inhibiting shoes alter form, create injuries, and over time can reshape the entire anatomy of a runner’s foot.
The solution is simple, right? Just buy a high performance shoe that doesn't limit your foot’s function. That might prove to be complicated. It is much easier to find misinformation and bad products than it is to find shoes promoting healthy movement. This is where the revolutionary company B2R (http://www.born2run.com) comes into play. The education and research that has gone into the development of their running shoes buck the trends that are hurting the running industry. The B2R shoes are tools created to promote good physical function and provide protection while being nonconformist in design.
Currently each of the shoe models B2R offers contains a split toe box. At first glance the shoes look unorthodox. The truth is however, that this is the way a shoe should be created: functioning in the way a foot functions. The split toe allows the toes to flex as they naturally would if the runner was barefoot. This split also puts an anchor point in the middle of the shoe so that the foot does not slide inside of the toe box. When the performance of the split toe box meets a flexible zero drop sole the control experienced by the runner is unprecedented. The term zero drop means that the shoes have a level profile with no "drop" from where the heel sits and the forefoot sits. This feature promotes healthy running form, decreases impact forces in a runner’s joints, and prevents the shoe from dictating the movement of the foot. B2R also constructed a flexible sole that also allows the foot to arch and splay as if it were barefoot. The company arguably created the perfect shoe for the human foot. If you’re searching for unparalleled elite running performance go see the shoe lineup from B2R in detail by visiting Born2Run.com.
The B2R movement began when Eric Swartz, an Ironman triathlete, runner, and entrepreneur from Atlanta Georgia read Chris McDougall’s book Born to Run. After suffering multiple running injuries, Swartz reached out to the Born to Run coach Eric Orton. Together the two developed a training system that implemented shoes, strength training, run programs, and nutrition. This B2R system is dedicated to the proposition that with the proper run training and footwear, everyone can boost their performance and experience the joy of running. B2R was founded in 2009, and is based in Alpharetta, Georgia. For more information, visit http://www.born2run.com.