Many women shop at SOL religiously, just to get the new, seasonal Daisy. That makes the naming of this season’s yellow Daisy an incredible honor
Denver, CO (PRWEB) April 08, 2014
Denver, Colorado's premiere lingerie boutique, SOL Lingerie, is being honored by one of its top, internationally known designers, Marie Jo, which has named this spring’s Daisy bra after SOL Lingerie. The first-of-its-kind yellow SOL Daisy collection will be in store the week of April 14, and SOL will celebrate the new daisy with a special event April 19, 2014.
“For 17 years SOL Lingerie has been one of the only lingerie shops in Denver to carry the Daisy bra by Marie Jo,” said Cindy Johnson, SOL Lingerie co-founder and expert bra fitter. “Many women shop at SOL religiously, just to get the new, seasonal Daisy. That makes the naming of this season’s yellow Daisy an incredible honor.”
To celebrate the new SOL color Daisy bra, April 19 is officially designated “Crazy Daisy Day” at SOL Lingerie. On that day, SOL will be brimming with daisies, as 275 oversized faux daisies will be planted in front of the store in Cherry Creek. Each daisy will have a number marked under its petal, and each number will represent a special prize, which may include:
- 10 to 40 % off in store that day
- Free SOL Daisy set (five sets will be given away)
- Free Forever New
- Free Hanky Panky
When the store opens at 10 am, customers can pick a daisy from the 'garden' and bring in their daisy to claim their prize. Refreshments and snacks will be served, and there will be music and entertainment throughout the day.
The SOL Daisy will be in store for a limited time, for as long as supplies last. If you're a SOL Girl from out of town, you can purchase the SOL yellow Daisy at http://www.sollingerie.com
About SOL Lingerie
SOL, also short for “Store of Lingerie,” has been a staple of Cheery Creek North in Denver for 17 years. Looking in, SOL Lingerie is an intimate boutique shop, but behind its soft interior SOL is one of the largest single store boutique lingerie shops in the country. Co-founded by sisters Cindy Johnson and Jeanie Peterson, SOL Lingerie captures the spirit of the “SOL Girl,” inspired by the loyal shoppers of SOL who are not defined by age, size or income, but by their outlook on life and lingerie. SOL Lingerie carries luxury lingerie and swim wear for women, as well as men’s underwear.