Building Owners Can Now Turn to Technology to Mitigate the Effects of a Doorman Strike

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With the threat of yet another doorman strike looming over another soon to be blooming April in New York City, building owners can embrace innovation and create redundancy with Virtual Doorman. This time it’s different.

"Virtual Doorman makes sense for the same reason building owners now have auxiliary power generators on hand -- to safeguard residents against black-outs caused by hurricanes, blizzards and other service disruptions."

This time negotiations to replace the current contract between Local 32BJ of the Service Employees International Union -- which expires on Sunday, April 20th -- don't have to be so potentially disruptive for residents and owners of residential buildings in Manhattan, Brooklyn, Queens and Staten Island.

“Virtual Doorman makes sense for the same reason building owners now have auxiliary power generators on hand -- to safeguard residents against black-outs caused by hurricanes, blizzards and other service disruptions,” said Colin Foster, President of Virtual Service, the innovative Manhattan-based company that first introduced Virtual Doorman more than a decade ago. “In the event of a strike, Virtual Doorman will keep the premises safe and provide uninterrupted service to residents,” he added. Even though Virtual Doorman is taking the “man” out of doorman, it is still providing residents with the same quality of service and efficiency, but at a fraction of the cost.

Developed more than 10 years ago by Virtual Service, the leader in advanced video security systems, Virtual Doorman now offers more than 250 buildings in the New York area – more every week – the safety and peace of mind of a full-time doorman at a fraction of the cost. Not only is Virtual Doorman 90% more cost-efficient than humanly possible, it never sleeps, takes breaks, accepts gratuities -- or goes on strike!

What’s more, with innovations like the industry’s only Internet Web Portal and On-the-Go Mobile Application, Virtual Doorman allows building residents to manage their preferences and provide specific instructions from wherever they are -- using a computer or smartphone.

“Virtual Doorman is also able to perform services that no doorman I’ve ever met will even attempt,” said Foster, “like send you emails or text messages when your dog walker arrives and returns; or when the tutor, housekeeper, caregiver, babysitter, repair or installation person arrives; or when a package or letter arrives that you absolutely must know about immediately; or doing other cool stuff, like monitoring the temperature of your wine cellar.”

There’s more. Virtual Doorman safeguards your residents and your premises by providing “eyes on the street”, as well as in your lobbies, elevators, corridors, laundry and storage rooms at all times.

We’ve entered an age where technology, the consummate game-changer, can take the bite out of a strike threat by doormen and take the sting out of an actual strike for building owners and residents. Building owners and residents now have a technological superhero ready to come to their rescue, save the day and provide nearly every doorman service without missing a beat – Virtual Doorman.

Sorry, doormen. Nothing lasts forever. Technology changes everything. It's the pitch black swan that cuts both ways. Is “Robby the Doorbot” who greets you by name and opens the door of your taxi while shielding you from the rain with an umbrella the next big thing from Virtual Doorman?

Maybe. Virtual Doorman is working on it.

About Virtual Doorman

Developed by Virtual Service, a New York City based provider of interactive video security, video monitoring and alarm systems, Virtual Doorman provides the same services of a traditional doorman -- at a fraction of the cost. The system is designed to remotely secure the building, greet visitors and provide access, accept deliveries, facilitate maintenance and service calls, and much more, offering increased convenience, heightened security and peace of mind. The interactive Web Portal and Mobile App further enhances the functionality and uniqueness of Virtual Doorman by offering tenants added account management features and streamlined communication with the command center and their building management. The company is headquartered at 104 West 40th Street, 10th Floor, New York, NY and can be reached at 212-400-6000, via email at info(at)virtualdoorman(dot)com or on the web at

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Colin Foster
Virtual Service
+1 212-400-6000 Ext: 204
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