This guide is filled with insights to help photographers use Twitter as a powerful marketing tool to engage potential customers, grow a quality following, and advance their photography careers.
New York, NY (PRWEB) April 09, 2014
PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today released a new free educational guide, The Photographer’s Guide to Twitter. This guide is filled with insights to help photographers use Twitter as a powerful marketing tool to engage potential customers, grow a quality following, and advance their photography careers. The Photographer’s Guide to Twitter can be downloaded directly here: http://bit.ly/jm35rltys.
PhotoShelter is releasing this guide in partnership with the American Society of Media Photographers (ASMP), the premier trade association for the world’s most respected still and motion photographers, and the leader in promoting photographers’ rights.
“For many photographers looking to expand their network, Twitter has been the key to breaking into their marketplace, connecting with photography fans and potential clients, meeting experts in their field of interest, and staying on top of industry news,” says PhotoShelter CEO Andrew Fingerman. “That’s why it’s crucial for photographers to take advantage of the service to help highlight their work and establish a voice in the industry.”
Adds ASMP’s Director of Content Strategy, Judy Hermann, “Used strategically, Twitter can be a powerful promotional, networking and audience building tool but, like many other social media platforms, it’s not without some risks and potential liabilities. The information in this guide will help photographers make smart choices about how to use Twitter to grow their businesses and protect their assets.”
In this guide, photographers will also learn:
- 10 ways to grow a Twitter following and increase engagement - including sharing behind-the-scenes photos and tweeting about what’s trending
- Top Twitter features for businesses that will help you market your work better
- Legal considerations before using Twitter, plus best practices to help keep your work safe
- Tips to measure your success and determine whether your efforts are working
- Plus more!
Included in the guide is also a list of Twitter FAQs to address specific questions photographers might have, plus a glossary to stay on top of commonly used Twitter jargon.
The Photographer’s Guide to Twitter is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.
ASMP’s website, http://www.asmp.org, has a wide range of downloadable information, videos and webinars on sound business practices for photographers including copyright, licensing, contracts, releases, social media and more.
PhotoShelter helps people and organizations who are passionate about their photos do more with them. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide. What sets us apart are over 100 professional-grade features and cutting-edge technology that we’ve evolved with photographers in mind since 2005. With PhotoShelter, any photographer can take their online presence to the next level -- and get back to doing the shooting they love to do. Give us a try free for 14 days when you visit http://www.photoshelter.com.
ASMP is a well-known leader on current issues, regularly representing the industry on legislative matters and providing members with state-of-the-art information and education. ASMP members are recognized as a community of forward-thinking professionals. More information about ASMP is available at http://www.asmp.org/.
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