Durham, NC (PRWEB) April 10, 2014
Bronto Software, the leading marketing platform for commerce, today announced the Bronto Marketing Platform was named a finalist for the 2014 SIIA Software CODiE Award for Best Marketing Automation Solution. The SIIA CODiE Awards are the premier awards for the software and information industries, and have been recognizing product excellence for 29 years. This year’s program features a number of software categories that are new or updated to reflect the latest industry trends. Winners will be announced during a special awards dinner on May 21 in San Francisco during SIIA’s Maximize, the industry's premier ISV gathering of SaaS, BI, and cloud providers.
Though marketing automation has traditionally been associated more with B2B marketing, Bronto is showing that this category of software can be powerful for commerce marketers. The flexible and easy-to-use Bronto Marketing Platform enables marketers to create and automate relevant, data-driven digital marketing that engages customers across multiple channels and drives more revenue. Using its “drag, drop, automate” interface, customers can increase personalization while reducing strain on resources.
Bronto’s sophisticated features allow for advanced segmentation across the customer base. Using its pre-built integrations with leading e-commerce platforms such as Magento, Demandware and ATG, as well as its flexible API, it is easy to bring related data into Bronto and use it to drive targeted marketing.
“We’re honored to be a finalist for this CODiE Award. A lot of hard work has gone into building a cloud-based marketing automation platform that meets the needs of commerce marketers,” said Joe Colopy, Bronto CEO. “Automation is a key factor in effective lifecycle marketing and we’re proud to be recognized as a leading provider in this space.”
“This year’s CODiE Awards finalists showcase the innovation and creativity in today’s market. We are happy to recognize them for their products that are breaking ground in the software industry,” said Rhianna Collier, VP for the Software Division at SIIA. “I look forward to honoring all the finalists in May at our awards program at Maximize.”
Details about each finalist are listed at http://siia.net/codies/2014/finalists.asp.
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 700 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property.
The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit http://siia.net/software.
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. The leading self-service email marketing provider to the Internet Retailer Top 1000, Bronto is used by top brands worldwide, including Armani Exchange, Timex, Samsonite and Gander Mountain. The Bronto Marketing Platform is deeply integrated with commerce platforms including Magento, Demandware, NetSuite and MarketLive. The company is headquartered in Durham, NC with offices in London and Sydney. For more information, visit http://bronto.com.