New York, NY (PRWEB) April 10, 2014
Entries are now being accepted for the annual 2014 PM360 Trailblazer Awards recognizing excellence and innovation in healthcare marketing. Now in its sixth year, the PM360 Trailblazer Awards honor the industry’s most innovative people, companies and initiatives through 47 awards in five categories (Company of the Year, Brand Champions, Marketer of the Year, Initiative Awards and Lifetime Achievement). This year, 12 new awards have been added, including Men’s Health and Women’s Health Brand Champion categories—back by popular demand—and increasing the initiative category field by 10.
10 New Initiative Categories:
1. EMR Program
2. Point of Care
3. Corporate Campaign
4. Sales Aid
5. CRM Initiative
6. Pharmacy Campaign
7. Payer Access Program
8. HCP Education
9. Patient/Consumer Education
10. Multi-cultural Campaign
“The industry is constantly evolving and it is important to recognize the daring and creative work that is being done to not only keep up with that evolution but to push it even further,” says Anna Stashower, CEO and Publisher, PM360. “The Trailblazer Awards is a celebration of our industry’s accomplishments as we recognize the people responsible and honor them with a gala worthy of their achievements.”
The complete 2014 PM360 Trailblazer Awards categories and nomination criteria is available on the Call for Entries form here: http://www.pm360online.com/trailblazerawards.
Entries must be submitted no later than Thursday, May 1. Submissions will be judged and the winners selected by the PM360 Editorial Advisory Board. Any member of a pharmaceutical product team, agency, supplier or vendor can submit a nomination under any category.
Awards will be presented during this year’s annual gala at Gotham Hall in Manhattan on Thursday, September 18. Montel Williams, a patient advocate and U.S. Navy and Marine veteran, will be the keynote speaker. He will describe his journey to help form NeuroHabilitation Corporation with scientists from the University of WI and partner with the U.S. Army on a new medical device currently in clinical trials that helps soldiers suffering from traumatic brain injury.
For more information about the PM360 Trailblazer Awards, contact Bruce Lacey, Special Projects Editor, PM360, at bruce.lacey(at)pm360online(dot)com
PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards and Initiative Awards.