Voice of Customer in 2014 and beyond

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The Customer Centricity and Innovation management consulting firm, NextTen has announced the basis of the next generation business case of Voice of Customer.

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Not listening to customers is one the most common ways that businesses lose sales and revenues.

The Next Ten Years (NextTen) reveals industry insights and predictions within Customer Experience, starting with Voice of Customer.

NextTen believe that the most successful companies over the next 5 years will be those that align everything they do to the outcomes they achieve for the customer.

When companies plan for tomorrow, irrespective whether it is driven by a desire to grow and dominate or turn around and survive, change strategies are usually defined with innovation and service/operations excellence as the driving headlines.

The company uses the best of current thinking and emerging next practice to create a framework of rapid transformation framework approaches designed to impact every aspect of a customer’s operation.

Charles Bennett, CEO states: “Not listening to customers is one the most common ways that businesses lose sales and revenues. Organisations have so much to gain from implementing Voice of Customer and so little to lose.”

The unique consultancy explains the Voice of Customer, is a lot more than just surveying your customers. When applying a VoC strategy the feedback needs to drive changes in the organization that can accurately be measured via profitability, customer retention, spend per customer, reduced churn etc. This is the starting point for creating a more customer centric organization.

NextTen consultants are trained in the latest approaches for business process management and customer experience management as well as more traditional techniques such as the Lean Six-Sigma, Enterprise Architecture, TOGAF, QFD and Agile methodologies. They work with clients to develop bespoke services to help them cut costs, increase revenues, improve customer service and increase company maturity levels.

For more information, please visit https://24C221.campgn4.com/NextTen--Voice-of-Customer-Whitepaper-and-Free-Consultation.

About NextTen

NextTen are a market leading multinational consulting and training entity with a wide range of customers across multiple markets around the globe. They believe that customer centric thinking and the efficiency implications of broken process are the most important items on the executive change agenda. Existing approaches need to be significantly enhanced as they are delivering good enough results with anywhere enough consistency.

NextTen also offer thought leadership and change ideas to demonstrate their capability and a refreshing difference to the traditional sales and marketing function.

The Next Ten
+44 203 290 5965

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Janne Ohtonen

Lucie Colt
Next Ten Years Ltd - Nextten
since: 05/2013
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