69% of Student Renters Say Recommendations Are Key, According to New White Paper Released by ForRentUniversity.com™

Internet listing service provides insights and resources on how to most effectively reach and understand the modern student renter.

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We believe the statistics and insights within the white paper will be an invaluable resource to ForRentUniversity.com customers, providing them with the tools to most effectively understand and reach the modern student renter.

Norfolk, VA (PRWEB) April 09, 2014

ForRentUniversity.com™, an all-inclusive internet listing service designed to assist college students and their parents in the off-campus housing process, has released the “Marketing to Today’s Student Renter” white paper.

ForRentUniversity.com is specifically designed to make the search for off-campus housing easier and more efficient for both students and their parents. This white paper, Marketing to Today’s Student Renter, reveals how students are communicating, how they’re conducting their searches for housing, and the role that social media plays in that search, among many other topics. Off-campus housing operators at colleges and universities across the country will gain valuable insight into this unique demographic, which enables them to connect with students and parents more easily, driving more leads.

Key insights ForRentUniversity.com™ uncovers:

  • 69% of students said recommendations regarding student housing were moderately or very important.
  • The #1 avenue of sharing these recommendations was “word of mouth.”
  • 52% of students said they conducted their off-campus housing search without their parents, while 24% of students were assisted by their parents.

According to students, when parents were involved, they served as a resource or went with them on tours. They were not as involved in the “legwork,” i.e., conducting preliminary research or contacting certain communities.

“After extensive research and market exploration, we are extremely excited to launch the newest white paper at the Student Housing Business InterFace Conference in Austin, Texas,” said Kim Cory, For Rent Media Solutions’ director of student media. “We believe the statistics and insights within the white paper will be an invaluable resource to ForRentUniversity.com customers, providing them with the tools to most effectively understand and reach the modern student renter.”

For an in-depth look at student renters and helpful tips for marketing to this unique generation, download the "Marketing to Today's Student Renter" white paper today!

About ForRentUniversity.com™

ForRentUniversity.com™ offers property managers and off-campus communities increased online exposure through multiple advertising opportunities, including social, video, print and mobile. The mission of ForRentUniversity.com is to enhance the visibility of communities through dynamic search outlets on the website and an expansive network of linked services. ForRentUniversity.com utilizes innovative listing tactics to promote communities, and also offers communities direct engagement with residents through Facebook and Twitter.

About For Rent Media Solutions™

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides property managers and owners with diverse marketing and advertising products, services and education. These products are easy to use, easy to understand, and designed with renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 80 magazines covering more than 80 markets nationwide, including AFTER55.com™ A Senior Housing and Care Resource, ForRent.com® Magazine and ForRent.com en Español Revista De Apartamentos. For Rent Media Solutions operates five websites: ForRent.com, AFTER55.com™, CorporateHousing.com®, ForRent.com en Español and ForRentUniversity.com™. Additionally, ForRent.com listings receive exclusive distribution to Homes.com® Rentals. Visit ForRent.com for more information, or visit us on Facebook, Twitter, Google+, YouTube and LinkedIn.


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