The A Group Launches Sister Company, Textify Mobile, to Great Initial Success

Nashville Marketing Firm Launches Tech Startup Using Unique Entrepreneurial Model

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“We wanted to challenge our team to build something innovative while creating an opportunity for them to become entrepreneurs and reap the rewards of a starting company.” - Maurilio Amorim

Brentwood, TN (PRWEB) April 11, 2014

The A Group (TAG), a marketing and technology agency in Nashville, Tennessee, announces the launch of a sister company, Textify Mobile, a software-as-a-service startup designed to provide businesses and organizations with an easy-to-use text marketing and fundraising solution.

Textify was created through a unique entrepreneurial model that gave TAG employees the opportunity to be a part of the launch team in exchange for profit sharing. Just weeks after launch, Textify is already witnessing great success, with nonprofit users raising thousands of dollars and acquiring hundreds of new donors using the texting platform.

“There are more cell phones than toothbrushes in the world,” said Maurilio Amorim, Founder and CEO of The A Group and Textify Mobile. “Our phones are almost always within an arm’s reach, and most texts are read within minutes of being sent. Texting is critical to reaching an audience wherever they are.”

Textify is an easy-to-use and affordable text marketing and fundraising platform that gives businesses, artists, churches, and nonprofits the ability to communicate with supporters, recruit volunteers, send out special offers, accept donations, and sell products, all from a phone.

“We saw an incredible need in the market as businesses and organizations were realizing how critical it was to have a text strategy, but weren’t finding solutions to meet their needs,” said Amorim. “Rather than try to fit our them into existing solutions we weren’t happy with, we decided to dream up our own.”

The idea for the product was born from The A Group’s decade of experience working with clients – mainly churches, ministries, and nonprofits – who were seeking mobile marketing solutions but unable to find one service that met all of their needs. With a team of marketers and developers in house, TAG decided: why not build their own.

“We wanted to challenge our team to build something innovative while creating an opportunity for them to become entrepreneurs and reap the rewards of a starting company,” said Amorim.

TAG employees who opted to be a part of the startup worked after hours as contractors to develop, brand, and market the software in exchange for payouts from the profits and future profit sharing in Textify. Once the product launched, work was brought in-house for maintenance, sales, and support.

“We were able to quickly develop a product, launch it, and remain in constant conversation with our early users,” said Amorim. “Those early adopters spoke into ways to improve processes and suggest features they wanted, and we’ve been able to continue to build and adapt Textify to truly meet the desires of our users.”

Within weeks of launch, Textify had already seen great success, especially with its text-to-give option. Cross Point, a large church in Nashville and one of the nation’s fastest growing churches, recently introduced Textify Mobile to its congregation and acquired more than 700 new donors in one day. Another church raised nearly $10,000 in one day using Textify.

With mobile predicted to overtake desktop internet usage this year, the case for adopting mobile communications into organizational practices is well established. According to current research:

  •     98 percent of text messages are opened (usually within minutes of being sent)
  •     Every 24 hours, 6.4 billion text messages are sent
  •     People look at their phones over 150 times on average per day
  •     70 percent of mobile searches lead to online action within an hour
  •     62 percent of 18 to 32-year-olds would donate through a mobile phone

To learn more about Textify Mobile, or to try it for free, visit http://www.textifymobile.com.

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About Textify Mobile: Textify Mobile is the most affordable and easy-to-use mobile communication and fundraising solution specifically designed for the unique needs of churches, ministries and nonprofits. With its powerful texting platform, businesses and organizations can reach audiences wherever they are. Features include:

  •     Text-to-give fundraising
  •     The ability to sell product from any phone
  •     Targeted mass text messages
  •     List and group management
  •     Scheduled messaging

For information, visit http://www.textifymobile.com.

About The A Group: The A Group (TAG) is full-service marketing and technology firm that specializes in helping ministries, churches, and nonprofits, get results. The A Group’s mission is to be a strategic solutions company, offering clients creative and effective solutions to their branding, marketing and technology needs. Through innovative tools and technology, TAG strives to maximize impact from ideation to implementation through ongoing partnerships. Located in Brentwood, Tenn. for more than a decade, The A Group serves clients all over the United States and the world. For more information, visit http://www.agroup.com.


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