Falls Church, VA (PRWEB) April 10, 2014
Aptara, the publishing industry leader in smart content solutions, has announced a new relationship with LibreDigital, a RR Donnelley company. LibreDigital is a leader in digital publishing distribution and channel management. The relationship gives Aptara clients streamlined access to LibreDigital's next generation digital channel management and repository solution, known as [HARVEST]. By adding LibreDigital's [HARVEST] channel management platform to Aptara's content strategy, design, enrichment, and packaging services, content producers benefit from the industry’s first total solution – from content conception to delivery.
The [HARVEST] tool distributes eBooks, metadata and other digital assets to over 100 retailers, managing both print and digital supply chains through a single platform.
“We are very excited to announce this relationship that brings together two innovative, digital media powerhouses to benefit publishers. In an industry riddled with technological change that’s upending traditional publishing operations, publishers can finally focus solely on what they do best - content creation,” noted Bill Penders, President of Aptara.
“LibreDigital recognizes publishers’ growing desire for a comprehensive and simplified supply chain,” said Tyler Ruse, General Manager at LibreDigital. “LibreDigital and Aptara give publishers a single expert source for product development and delivery – to all markets.”
By combining distribution services with existing editorial, production, and content technology services, Aptara’s total end-to-end solution easily integrates with client-specific workflows.
LibreDigital, part of the RR Donnelley Digital Solutions group, was formed in 1999 to provide publishers with digital warehousing and e-distribution services. The [HARVEST] platform is a next-generation digital channel management service, which combines automated ONIX-based distribution with enhanced visibility and control over all types of digital assets and product data. From content repository and distribution services, to metadata and business intelligence tools, to content fulfillment and marketing services, LibreDigital allows publishers to manage both their print and digital supply chains through a single platform.
Aptara enriches content for capitalizing on all digital mediums. Providing full content lifecycle production — from content creation and design, to new media enhancements, content technology solutions, and production for all mobile devices and platforms — Aptara develops innovative digital products that deliver content how, when, and where recipients want it, while providing publishers renewed agility and revenue opportunities. Serving the 10 largest publishers in the world, Aptara is a US-based company founded in 1988 around its unique publishing technical expertise. Its global professionals help content providers create, enrich, publish, monetize, and manage their assets in the digital age.