Acronis Drives Toward Billion-Dollar Revenue Goal, Bolsters Management Team and Launches International Headquarters

Initiatives Position Company to Target Key Markets, Prepare for Scale, and Focus on Innovation, Partnerships and Acquisitions

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Woburn, MA (PRWEB) April 10, 2014

Acronis®, the global leader in new generation data protection, announced today key operational changes that will increase focus on emerging markets, technology partnerships, acquisitions and business scalability. These changes will help accelerate market adoption of the Acronis AnyData Engine, providing easy, complete and safe backup, disaster recovery and secure access solutions across any and all data, environments and locations.

Yury Larichev, former CEO of Acumatica, joins Acronis as president and will drive the company’s aggressive growth goals. Acronis is also launching its international headquarters in Singapore to capitalize on the Asia Pacific and Japan (APJ) markets. Laurent Dedenis will lead this office as the newly appointed president of international operations. To provide further support, key executives will also transition into different roles to leverage their experience and capitalize on further opportunities for growth.

Optimizing for Scale and Growth
Yury Larichev will leverage his success as the CEO of rapidly growing cloud ERP company, Acutmatica, and over 20 years of experience in scaling organizations. Larichev brings diverse channel sales, marketing and business development experience to the team at Acronis to help achieve the company’s aggressive growth goals. With Acumatica, he achieved 350 percent YoY sales growth in 2013 streamlining activities around products and the partner channel. He also served in multiple positions at Microsoft®, where he was in charge of SMB and channel sales in Microsoft Russia (opened 34 regional offices, achieved 350 percent revenue growth in three years) and led the worldwide SMB sales and marketing team in Microsoft Corporate HQ with $4.5B global revenue.

Focusing on Emerging Markets
Acronis executive Laurent Dedenis, who initially established Acronis’ presence across APJ and EMEA, will transition to president of international operations and be based in Singapore. Laurent has 20 years of experience in markets throughout the world; from 2011-‘14, he served in the US as Acronis’ president of global sales and marketing, from 2007-‘10 as executive vice president for EMEA, and as executive vice president for Asia from 2005-‘07 where he grew Acronis’ business to tens of millions of dollars in revenue.

“The Acronis AnyData engine delivers the industry’s best data protection for specific workloads, while seamlessly integrating to become a comprehensive solution. Our new team is the same - made of professionals who are the best in their individual fields, but when assembled, they will take Acronis to a new level,” said Serguei Beloussov, CEO Acronis. “With Yury’s appointment, we’ll be able to maximize our growth potential and Laurent will ensure we capitalize on opportunities in APJ. These changes allow me to focus more on what I came back to Acronis for – strategy and innovation into data management, also providing more time for investment activities with Runa Capital.”

Increased Focus on Technical Partnerships and Acquisition
To increase focus on business development, Ezequiel Steiner, current general manager of Acronis’ mobility business unit, is adding senior vice president of business development, legal and corporate development to his responsibilities. In this role, he will focus on strategic partnerships and identifying potential acquisitions and the legal process associated with them.

Before Acronis, Steiner was CEO of Acumatica, where he implemented a 100 percent indirect strategy through hundreds of VARs and OEM partners. Prior to this role, he ran business development and acquisitions for Parallels, where he helped grow the company to a leader in hosting automation and virtualization through several acquisitions and dozens of OEM agreements worth tens of millions of dollars.

Additionally, Mark Wong, currently interim general counsel, will move into the position of general counsel where he will oversee all of Acronis’ legal activities and ensure precision in future acquisitions. Wong joined Acronis as assistant general council and oversaw the company’s acquisition of Group Logic. Before Acronis, he was an associate at Cooley LLP, where he represented clients in over 20 private equity mergers and acquisitions, totaling $3 billion in deals.

Acronis® is a registered trademark of Acronis International GmbH in the United States and/or other countries. Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries. Other company and product names may be trademarks of their respective owners. Other company and product names may be trademarks of their respective owners.

About Acronis
Acronis sets the standard for New Generation Data Protection through its backup, disaster recovery, and secure access solutions. Powered by the AnyData Engine, Acronis delivers easy, complete and safe backup and secure access of all files, applications and systems across any environment—virtual, physical, cloud and mobile.

Founded in 2003, Acronis protects the data of over 5 million consumers and 300,000 businesses in over 130 countries. With over 50 patents, Acronis’s products have been named best product of the year by Network Computing, TechTarget and IT Professional. Acronis provides a broad range of data protection solutions including backup, disaster recovery, migration, provisioning, replication, virtualization and secure access.

For additional information, please visit http://www.acronis.com. Follow Acronis on Twitter: http://twitter.com/acronis.

Media Contacts
Justin Varilek
PR Manager, Acronis
Justin(dot)varilek(at)acronis(dot)com
(781) 460 1640

LaunchSquad for Acronis
Dan O’Mahony or Lucia Schepps
Acronis(at)launchsquad(dot)com
(617) 945-1915


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