Social Integration Launches Social Media and Reputation Management Platform for “Corporate-to-Retail” Brands
Chicago (PRWEB) April 14, 2014 -- Social media and reputation management company Social Integration announced today the launch of its single-point solution to help brands create, manage and monitor social activities. The centralized Web platform caters to corporate-to-retail brands, or companies with a corporate entity as well as multiple brick-and-mortar locations.
“Having previously worked with Fortune 500 companies as well as dealers in the automotive space, we launched Social Integration to provide premium social marketing and reputation management services to a wider variety of industries,” said Phil Penton, president at Social Integration. “We are dedicated to helping these businesses identify and meet their business goals through our unique integrated platform.”
Social Integration’s all-in-one solution offers a new platform to reach and respond to customers through social media, focusing on four core areas:
• Reputation Management
With 24/7 monitoring of relevant review sites, the Social Integration platform allows companies to easily manage their online reputation. Businesses are alerted by email when a new review is posted and can immediately respond to mitigate negative reviews or promote positive ones. The platform also provides trending reports and a reputation score to allow businesses to view their reputation over time and see how they compare to competitors.
• Social Media Management
Social Integration allows companies to easily plan, schedule and post content to Facebook, Google+, Twitter and YouTube from one platform. Via the social dashboard, social managers can post to all the social pages for a group of business locations while still customizing content to be specific to each location. For example, a large insurance company could supply content to individual agents across the country to post on their social pages, or an owner of several car dealerships could post about a special deal to each of the location’s social pages from a single platform. Social managers can schedule content through the interactive calendar and track analytics on every post, fan and follower.
• Social Advertising
To increase engagement on social content, Social Integration’s platform allows businesses to target specific customers, demographics, regions and interest groups through social advertising.
• Content Syndication
For businesses with several retail locations, the platform’s content syndication program allows content to be pushed directly from a brand’s corporate team to the retail location managers for approval. Social Integration’s platform allows content to be scheduled in advance, and prompts retail location parters to simply approve or deny the content. With a simple click, location parters can easily use branded content to fill gaps in their social calendar, while a corporation’s brand marketers are able to push consistent messages across social pages.
“Social Integration presents the perfect comprehensive solution for corporations looking to ensure the brand message is consistent from the brand itself all the way down to the retail location,” said Joe Castle, CEO at Social Integration. “On the flipside, our platform provides business owners, who aren’t necessarily trained marketers, with the content and the tools to make social media marketing simple and intuitive.”
Other features include: a content library of pre-generated, customizable content gathered through relevant RSS feeds; a central login system so employees no longer have to use their personal accounts to manage social pages; a filter for profanity and derogatory content to keep social identities clean; and the ability to whitelabel the platform for each brand user to create a personalized experience for every company.
Social Integration is currently in use by companies in the insurance, automotive, restaurant and hospitality industries, including members of the Fortune 500. To try Social Integration free for 30 days or to learn more, visit http://www.socialintegration.com/.
About Social Integration
Social Integration is a leading social media and reputation management platform specializing in corporate-to-retail solutions. The platform allows large corporations and local businesses to manage their online reputation and social strategy from a single-point solution. Businesses can easily manage multiple locations and effectively communicate, target and respond to customers. For more information, visit http://www.socialintegration.com.
Meghan Spork, Walker Sands Communications, +1 312-241-1474, [email protected]
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