Rancho Cucamonga, Calif. (PRWEB) April 10, 2014
Bradshaw International, a premier marketer of housewares in the U.S., today announced that it has reached an agreement with Bialetti Industrie S.p.A. (http://www.bialetti.it), the leading Italian coffee maker and cookware company as the brand’s North American partner.
The partnership provides a 25-year license agreement for Bialetti cookware, bakeware and kitchenware. Details of the plan also include an exclusive product distribution agreement for all coffee products including stovetop coffee makers, single-serve espresso machines and tea accessories.
“Our agreement lays the foundation for further growth of the Bialetti and Aeternum brands in the U.S. and Canada,” said Brett Bradshaw, President, Bradshaw International. “We’ve positioned Bradshaw for steady growth and this new 25-year agreement allows us to invest in the brand over the long term. In addition, the agreement exemplifies Bradshaw’s commitment to the cookware and coffee categories in a significant way. Through this collaborative partnership, both companies can now leverage their shared resources in the areas of product development, sourcing and quality control. And together we look to strategically strengthen our marketing and sales efforts for the brand in North America.”
“As the second largest cookware brand in Europe and the #1 stovetop coffee brand worldwide, Bialetti offers a unique position in a very crowded U.S. marketplace,” added Bradshaw. “U.S. consumers are attracted to the Italian lifestyle, culture and food. The Italian heritage and iconic l’Omino character are known and respected throughout the industry, gaining distribution at major U.S. retailers.”
Bradshaw International also announced the promotions of Naddia Prandelli to Vice President of Sales and Marketing and Jason Vaske to Director of Marketing for the Bialetti Brand Division. Prandelli brings 28 years of industry experience having served as Export Manager for Bialetti in Italy before joining Bradshaw International in 2011 as Sales Director, Specialty Division. Vaske, who was previously Senior Product Manager for the Bialetti brand will oversee all product development and marketing efforts. The newly formed Bialetti Division will grow its product management team to help create more innovative new products and expand the product portfolio.
About Bradshaw International
Bradshaw International is a privately owned company based in Rancho Cucamonga, Calif., with family heritage dating back to 1905. Bradshaw International is a premier marketer of housewares in the U.S., and the largest kitchen gadget supplier in the world shipping more than 150 million pieces annually. Its family of brands span the areas of kitchen tools & gadgets, cookware, bakeware and cleaning products, which includes: Good Cook®, Bonny, Profreshionals™, Bialetti, Oneida®, Betty Crocker®, Butler®, a division of Bradshaw International; Mr. Clean®, Dawn®, Clorox® and Black and Decker®. For more information about Bradshaw International or its products, please visit http://www.bradshawintl.com.
Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Based in Milan, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1919, Bialetti is most recognized by the “Moka Express” stovetop coffee maker. Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stove-top coffee makers.