Ontario, CA (PRWEB) April 11, 2014
For the millions of its fans, "drifting" is where race divers power slide a race car sideways through turns at high speed with control, skill and style.
On the new TV show, "Drifting With The Allstars" (http://www.velocity.com/tv-shows/drifting-with-the-stars), allstar international drifting pros from the US and Japan train average Joes how to drift and compete to become the top drifter in each show episode.
"Drifting With The Allstars" helps capture the drifting audience — and helps bring in new fans for its show sponsors; with the reality show that teaches anyone how to drift, answering the commonly asked question, "How's that done?" As with other reality shows that spark new talent, "Drifting With The Allstars" has the potential to spark the next drifting champ.
Set to begin airing April 1st on Discovery's Velocity Network, the show is great for sponsors who want to reach out and market to young, excited drifting fans. The Velocity Network focuses on auto racing, expensive cars, sports-related shows, and other programming targeted at men ages 25-54.
While drifting began in Japan, its fan base has spread worldwide to include the United States. Drifting fans are energetic and seek out exciting brands & companies alike. Drifting is an international racing sport and of the millions of drifting fans around the world, 76% are male, 24% are female, 87% are between the ages of 18 and 34.
The sport of drifting has been the subject of blockbuster movies of this demographic. including movies such as the "Fast & Furious" series, especially with the ever popular sequel, "Tokyo Drift." The "Tokyo Drift" sequel brought in over $24 million on its opening weekend, with worldwide viewership resulting in total receipts of $158,468,292.
The 13 episodes of season one were shot at Grange Motor Circuit in northern Apple Valley. Grange has seen Danica Patrick shooting a GoDaddy commercial at this location during episodes of "America’s Next Top Model," also a MTV special on motorcycle racer Nicky Hayden, as well as the 2005 movie, "Supercross."
"It's been a long road getting here," says Executive Producer Bill Montgomery. "Thanks to our show Partners and Sponsors it has all come together," he says. "It was a challenge because the show's all star pros were brought in from as far away as Japan for filming. But we got it done."
Donna Block and Thomas Smith both Co-founders of DCBLIFESYTLE.COM have helped sponsor and produce Drifting With The Allstars and are very excited to see the show air on April 1st. Donna Block’s enthusiasm for racing and drifting derives from her brother a professional rally driver Ken Block. Thomas Smith, a 24-year-old Navy veteran, is excited to help produce the show and support Drifting With The Allstars. He is employed at PAE (Pacific Architect and Engineering) is an engineer tech four at Coronado, California.
If you would like to have more information about the show, or to become one of the show's pros, Joes, or sponsors, you can call Bill Montgomery at (951)545-6842 or (951)371-7550. Via mail at 1240 E. Ontario Avenue, Suite 102-168, Corona, CA 92881