Hot Reception by VARs and IT Firms for FuseExpertise at ChannelNEXT Conference for VAROfficeSuite

FuseExpertise provides internal and external benefits to IT firms, through positive client engagements and business productivity.

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VARs need to step up their game and optimize their own business processes and methods of engaging customers.

Ottawa ON (PRWEB) April 14, 2014

Eastern Canadian IT VARs, MSPs and IT solution providers confirmed, en masse, at this important IT conference - FuseExpertise for IT is the most critical ‘next step’ tool toward them improving their business. FuseExpertise is a unique patented platform where IT firms get both internal and external benefits. Client engagement through risk and opportunity assessments is a terrific way to help customers realize that they may not be healthy and competitive; solid running IT is a fundamental point of leverage for all companies in all industries.

“We are dramatically underspending on IT and it’s our fault that we are not providing knowledge and software to help IT firms communicate better to their clients what needs to be done for them to take on their competition,” said Keith Taylor, VP of Business Development for FuseExpertise. “If you take the average spend on IT per knowledge worker it’s outrageously low. US and Canadian companies are competing with much lower wage workers globally, making IT investment an imperative.”

Local businesses are not immune from this global trend of price erosion and margin compression. Their best next move is increasing the importance of IT; it is well defined as the most important factor in business productivity and customer satisfaction.

“If you’re a hotel with dead wi-fi zones, a roofer that can’t order a bundle of shingles from a job site when you are short, a restaurant that doesn’t offer online reservation – then you are easy prey for the competition,” added Taylor.

The reality is that absolutely no business is immune from the importance of optimum IT. ChannelNEXT, who makes it their business to help VARs improve their businesses, explained the concept behind VAR Office Suite to a very attentive audience.

“VARs need to step up their game and optimize their own business processes and methods of engaging customers,” said Julian Lee, CEO of TechnoPlanet and the visionary behind VAROfficeSuite. “FuseExpertise is the most natural and obvious place for VARs to start on their way to becoming a Super VAR. Their customers can and will spend significantly more on IT, but only if we communicate to them properly and also increase employee productivity.”

FuseExpertise is a division of FuseTalk Inc. a leading provider of discussion forums, blogging tools, wikis and collaboration solutions. FuseExpertise leverages many of the capabilities of FuseTalk and provides powerful, patent and patent pending traits that make FuseExpertise 'business essential’ Collaborative Business Improvement Software (TM). Coupled with subject matter expert content and Profit Practices (TM), FuseExpertise can greatly leverage employees, managers, consultants, authors and publishers - anyone and any organization that has or needs expertise.

ChannelNEXT is the event division of TechnoPlanet Productions Inc., an international marketing and communications company that specializes in the technology industry since 1993. The content delivered to the VARs through these events helps them to streamline their business and exploit the latest channel trends. ChannelNEXT offers the best recruiting, training, education and networking opportunities through keynotes, seminars and workshops around critical channel issues and the latest trends. For more information about ChannelNEXT please visit or; for more information about TechnoPlanet Productions please see


  • Lesley Huppert
    FuseTalk Inc.
    +1 (613) 249-9205 Ext: 131