London, UK (PRWEB) April 10, 2014
During 2008-2013, the maturity of the US dairy food industry has provoked the static growth in value sales. Furthermore, the growth rate is anticipated to accelerate through 2018, showing a higher willingness amid the local consumers to trade up in the dairy food sector in comparison with 2013. The growth of the national market volume between 2008 and 2013 was lower than the market value growth owing to a slow increase in the population and low birth rate growth in the US. However, the consumption of value-added dairy products in the US is increasing faster as consumers look for some additional benefits in dairy products like, for instance, nutrient enriched and fortified offerings. The key factors driving the changes within the national dairy food market include a desire to cater individual nutritional needs and also age-specific needs. Numerous consumers also look for products, allowing them to satisfy their individual diet needs derived from personal choice or/and medical requirements.
The consumption of dairy food in the US is higher in the female group of population mainly due to the lifestyle needs such as working outside and motherhood. The yogurt sector is predicted to post the strongest growth (a 4% CAGR) through 2018, spurred by the products’ benefits, including multiple nutritional benefits and healthy halo positioning. Meantime, the demand for such dairy food as cream, butter and cheese is also on the rise in the US.
In-demand research report “Understanding consumer trends and drivers of behavior in the US Dairy Food market” drawn up by Canadean is now available at MarketPublishers.com.
Title: Understanding consumer trends and drivers of behavior in the US Dairy Food market
Published: March, 2013
Price: US$ 6,672.00
The report provides an extensive guide to the US dairy food market with a particular focus on the consumption trends. It highlights the main demographic groups driving the dairy products consumption in the country, as well as examines the consumers’ motivations. The topical study uncovers essential market data along with profound consumer analysis, investigates the leading trends in the national dairy food market, touches upon the key marketing and product strategies, and also discloses market value and volume data for 2008-2018. Besides, the report outlines and discusses the dairy foods consumption trends in the US in the future and reviews the factors expected to influence the domestic consumption through 2018.
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