I realized that I was wasting a lot of money by sending postcards to every home in a neighborhood, instead of only sending to people who were likely to be interested in buying or selling a home.
Portland, OR (PRWEB) April 10, 2014
Expresscopy.com, leader in online design, print & mail postcards with same day turnaround helps realtor Oren Connor double his March listings by switching away from Every Door Direct Mail (EDDM) to targeted mailing campaigns.
“I used to use EDDM, which worked alright,” said Connor. “But I realized that I was wasting a lot of money by sending postcards to every home in a neighborhood, instead of only sending to people who were likely to be interested in buying or selling a home. When I started creating targeted mailing lists last month, I was able to cut my marketing costs by 30% and my listings doubled.”
“EDDM services send mail to every address in a given area,” said Joshua Carlsen, VP of Sales and Marketing at expresscopy.com, “which doesn’t allow you to select recipients based on demographic factors like income and home ownership status. That’s why Oren saw such great results from using our mailing list builder.”
Special Offer – Save 20% off postcards on your first mailing when you enter promo code PR5102 at expresscopy.com.
About expresscopy.com…over 1 million clients served since 1992.
Located in Portland, Oregon, expresscopy.com is the leading provider in online design, print & mail postcards with same day turnarounds. Customers can upload their own design file or can customize one of the many free online design templates and expresscopy.com will print, address and mail out the professional postcards with their state-of-the-art production facility.
For more information, please visit expresscopy.com or contact Joshua Carlsen at 800.260.5887 or Joshua(dot)carlsen(at)expresscopy.com.