Glasgow, Scotland (PRWEB UK) 13 April 2014
UK based startup Swipii is emerging as one to watch in the customer loyalty market after winning “The Best New Venture for 2014” award from the Scottish Institute For Enterprise.
Swipii is an innovative customer loyalty company for local independent businesses to use for customer relationship building and retention. The company is looking to redefine loyalty with their Swipii cards and mobile app that let customers collect rewards and loyalty across multiple businesses.
It is essential for independent businesses to understand the importance of customer retention, particularly in today's market where they are facing increased pressures from big box stores and multinational brands.
Swipii CEO, Chitresh Sharma describes the motivations for starting the company:
“Small businesses need more out of loyalty schemes. Loyalty means more than the paper punch card, which due to cost, time and technical constraints, is all small businesses have. Against multi-million pound CRM systems from brands like Tesco and Starbucks, small business loyalty needs to catch up.
“At the same time, small businesses have focused more and more on acquiring new customers through transactional, one-off sales. Companies like Groupon or Livingsocial have convinced businesses that they are the answer but this results in eye-popping discounts bringing in one time, delusional traffic.
Louis Schena, Swipii’s COO, continues, saying:
“We’re really proud to win the award, it’s further validation of our innovation in the customer loyalty market.
“We want to redefine customer loyalty by creating custom and unique loyalty rewards programs which are tailored to individual businesses in order to reflect their store culture, objective and personality of their owners.
“Our plan is to go against the existing trend of creating short term sales by working closely with small and medium sized businesses to help them bring their customers back more often.
“Swipii loyalty rewards can be unique to each business and as fun and quirky as they like, for example rewards could start with ‘A free high five from our staff on your first visit’ to ‘2 hours personal baking lessons with the head chef’ in a cupcake shop.”
Currently Swipii a in the beta phase and they have signed 24 merchants in Glasgow city centre where they plan to launch at the end of April.
Swipii offers an innovative plug and play system to validate purchases and offers rewards points to the customers. They set up a customer facing tablet (provided by Swipii) and allows customers to use a free Swipii card or mobile app that can be used as universal loyalty solution at all the Swipii's participating locations.
For businesses, Swipii is an all in one customer loyalty CRM system, which has not been available to small and medium size businesses before. This includes: a digital customer loyalty system, high quality customer email database, unique and customized rewards program, dedicated loyalty expert as account manager, tablet and other marketing material with unlimited loyalty cards. Swipii comes with social media, Yelp and Trip Advisor integration and an innovative added feature called "Swipii Alliance" that help non-competitive merchants to run cross referral deals.
For more information please visit their LinkedIn page or if you are a merchant you can register your interest on the Swipiicard website.
For enquiries about this press release, please contact info(at)swipiicard(dot)com