Beacons serve as a mobile GPS that will augment current geolocation by filling the gap for micro-location while providing in-depth analytics.
San Diego, CA (PRWEB) April 14, 2014
Parallel 6 offers a one size fits all solution to marketing professionals with the integration of beacon technology into the Captive Reach platform. The integration is a revolutionary step for Parallel 6, as few other mobile app development companies have integrated beacon technology into existing platforms, thus, offering an easy-to-use platform that provides consumer insights and analytics, while allowing marketers to utilize the back end administrative technology.
The addition of beacon technology will serve as an extension to Captive Reach’s current module, geolocation. While geolocation has the capabilities to locate users when they enter a specific range of GPS coordinates, beacons are able to determine up to an inch, how close a user is to the technology.
“Beacons serve as a mobile GPS that will augment current geolocation by filling the gap for micro-location while providing in-depth analytics. The advances to proximity detection will open up many opportunities for our development team, allowing us to provide more advanced modules to our clients,” says Parallel 6 Director of Engineering Mark Eaton.
For some customers, the beacon technology will replace directional and non-directional Wi-Fi systems already onsite. The largest value to brands that integrate beacons into their marketing agenda will be reaching consumers at the point of intersection between thought of transacting and the ability to transact. Parallel 6 CEO David Turner says, “Specifically with the beacons, the brand will be able to further influence the consumer demand behavior when on or near site.”
When identifying what sets Parallel 6 apart from other mobile app development companies, Turner adds, “We have an integrated Mobile Engagement Management platform that integrates beacons into numerous modules including the insights module, a content management system, the alerting and notification module, as well as the augmented reality platform.”
For beacon integration, Parallel 6 is currently targeting existing clients in the gaming and retail industries. To inquire about beacon integration or to learn more about Parallel 6, please contact Adam Halbridge at 619-795-1305 or email ahalbridge(at)parallel6(dot)com.
About Parallel 6:
Parallel 6, a leading multi-channel mobile platform provider, is the creator of Captive Reach, an all-encompassing enterprise-strength mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. Parallel 6 also offers a suite of managed services such as social media and campaign management, SEO, design, and website creation. The company serves a wide array of B2B and B2C companies, including retailers, finance, gaming, e-commerce, hospitality, daily-deal companies, restaurants and professional service firms around the globe. The firm is headquartered in San Diego with offices in Mexico, Ukraine and China. For more information, visit http://www.parallel6.com.