“The Motor Trend Certified program, coupled with an overhaul of our marketing strategy, helped us increase our used-vehicle sales 47 percent in the first six months of 2013.”
Atlanta, GA (PRWEB) April 10, 2014
The Motor Trend Certified Vehicles program provides qualified dealers with the ability to certify vehicles they offer that are not their core franchise makes by leveraging the nationally recognized Motor Trend Certified Vehicles brand to assure their customers that their vehicle has been inspected to Motor Trend’s national standards. Motor Trend Certified vehicles include upgraded customized benefits from their marketing partner EasyCare including a minimum 6 month/7500 mile comprehensive warranty, key replacement and dent repair coverage, 72 Hour exchange policy, and a Best Value Guarantee.
Eric B. Schwab, EVP & Group Publisher of The Motor Trend Automotive Group said, “Motor Trend has been the authority for consumers on vehicle purchase decisions for over 65 years. We are proud that the Motor Trend brand is generating this kind of success in the pre-owned sector." Schwab continues, “We partnered with EasyCare to power the program, and they have done a fabulous job of selecting the right dealers that meet our criteria of delivering an extraordinary experience to their customers.”
The Ricart team has been the leader in Motor Trend Certified Vehicles sales for three straight years.
Ricart Automotive was founded in 1953 and has 6 different franchises including Ford, Hyundai, Kia, Mitsubishi, Nissan and Mazda, as well as the Ricart Used Car Warehouse, the Motor Trend Certified program location. “The Motor Trend Certified program, coupled with an overhaul of our marketing strategy,” says Rick Ricart, “helped us increase our used-vehicle sales 47 percent in the first six months of 2013.”
Larry Dorfman, Chairman and CEO, EasyCare states, “Ricart Automotive and the Ricart family represent exactly what Motor Trend was looking for when they asked us to develop and power this program for them; dealers who care about their customers, want to deliver an exceptional customer experience before, during and after the purchase. Dorfman adds” “Rhett and Rick Ricart were quick to see the value of being able to certify all of their makes and models rather than just the their specific franchises vehicles.”
For more information about the Motor Trend Certified program, please visit http://www.motortrendcertified.com.
For more information on Ricart Automotive Group, please visit http://www.ricart.com.
About EasyCare®:
The EasyCare brand is owned by Automobile Protection Corp – APCO, and is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent repair coverage, Guaranteed Asset Protection (GAP), key replacement coverage, pre-paid maintenance and more. APCO was founded in 1984 and has delivered great ownership experiences to over 5 million automotive consumers.
About Motor Trend Automotive Group:
The Motor Trend Automotive Group (MTAG) is comprised of flagship automotive brands Motor Trend, Automobile Magazine, Motor Trend Classic, IntelliChoice, Truck Trend and Automotive.com. Delivering a significant reach across both automotive enthusiast and various in-market consumer audiences, the Motor Trend Automotive Group produces news, features, road tests, data, cost of ownership, analysis, photography and video, as well as presenting some of the industry’s most coveted awards, including the Motor Trend Car of the Year, Automobile of the Year, Best Overall Value, Truck of the Year among others. The Motor Trend Automotive Group reaches in excess in excess of 15 million consumers a month, as well as 14 million unique visitors generating 51 million page views a month on the web
The Motor Trend Automotive Group is part of Source Interlink Media, LLC (SIM) the premier source of special interest media in the United States. With more than 70 publications, 90 Web sites, 800 branded products, 65+ events, and TV and radio programs dominating the automotive, action sports, home tech, lifestyle, and other niche segments. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.
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