SHIFT Open Marketing Cloud Launches Next Generation Programmatic Twitter Ads Solution

Enterprise Self-Service Solution for Marketers to Leverage Lead Gen Cards, CRM Matching, Retargeting, Twitter ID Tailored Audiences, Conversion Tracking and More

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SHIFT

Santa Monica, CA (PRWEB) April 14, 2014

SHIFT (http://www.SHIFT.com), the leading marketing software company for social advertisers, today released its next generation Twitter ads self-service solution. The Twitter ads solution is part of SHIFT’s Open Marketing Cloud, which provides tools for planning, advertising and analyzing social marketing campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn.

SHIFT’s Twitter ads self-service solution offers complete parity to the Twitter Ads API, including Lead Gen Cards, Tailored Audiences Targeting (both first party and through Twitter firehose partners), Twitter Conversion Pixel stats and more. Through SHIFT’s self-service solution, marketers have all of the tools they need on one platform to effectively drive their Twitter advertising campaigns at scale.

Customers leveraging SHIFT’s self-service Twitter ads solution have been able to turn Twitter into a channel that goes beyond branding, driving business results and increasing sales. Successful campaigns on the platform include one of the largest technology companies in the world using Promoted Tweets to decrease their new customer acquisition costs by over 50%.

“Our mission is to give Fortune 500 brands every possible advantage to maximize their marketing ROI. As a result, we’ve built enterprise marketing software that empowers brands to leverage all of their first party data themselves,” said James Borow, Co-Founder and CEO of SHIFT. “Now, marketers can utilize their own data on Twitter for CRM matching, cookie retargeting and lead generation card creation to help grow their business.”

For global advertisers interested in gaining access to SHIFT’s Twitter ads self-service solution, please go to http://www.shift.com.

About SHIFT

SHIFT (http://www.SHIFT.com) is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, advertising and analyzing social marketing campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is the only Facebook Strategic Preferred Marketing Developer with programmatic API solutions for Facebook, Twitter and LinkedIn. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.SHIFT.com.


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  • Katherine Hurd
    Moxie Communications Group
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