Launch of Ranch Marketing Associates Luxury Auctions

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RMA Luxury Auctions Kicks Off With Maytag Ranch, Colorado

“Sellers get the highest value, and buyers feel they are getting a bargain. It’s a win-win for everyone," says RMA Luxury Auctions cofounder Billy Long.

Ranch Marketing Associates, the leading ranch brokerage firm in the West, is delighted to announce the launch of its new auction arm, RMA Luxury Auctions, and kicks off with Maytag Ranch.

Starting June 5 with the live and online auction of the Maytag Ranch in Colorado, RMA Luxury Auctions will enable luxury ranch sellers to monetize their assets in the shortest amount of time and in the most efficient way. “An auction by its very nature creates a sense of urgency that’s missing in the traditional marketplace—things happen in a compressed time frame,” says RMA Luxury Auctions cofounder Billy Long. “Sellers get the highest value, and buyers feel they are getting a bargain. It’s a win-win for everyone, especially in the highly competitive world of recreational and working ranches.”

With sixteen 100-acre lots at Maytag Mountain Ranch to be auctioned with minimum bids starting at $450,000 on June 5 at the historic Antler’s Hotel in Colorado Springs, RMA Luxury Auctions is poised to usher in a new era in luxury ranch sales. “We have long believed in the power of selling luxury ranches online to reach a global audience,” says Billy Long. “Our proprietary auction software is another sophisticated tool in our integrated marketing campaign. An auction brings together all of our years of experience and insider knowledge in ranch brokerage, and puts all the adrenaline in one place. They call it Rocky Mountain High for a reason!”

Maytag Ranch in Colorado was assembled by Russ Maytag, great-great-grandson of the founder of Maytag, as a certified organic ranch operation whose grass-fed Red Angus beef is sold to Whole Foods in Boulder. With Paleo diets, farm-to-table restaurants and regional food sourcing revolutionizing the food industry, Maytag Ranch is at the forefront of the sustainability and environmental movements.

Homeowners gain instant access to the cowboy lifestyle—roping, branding, herding, raising hay, horseback riding, fishing—while enjoying the comforts of their own lxuury homestead ranch and sharing the ranch’s facilities, which include a main lodge, two furnished guest cabins, an equestrian center and stables, organic gardens, orchards, and stocked ponds and creeks.

Auction information and private showings:
Billy Long, RMA Luxury Auctions

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