Running of the Bulls™ Launches Travel Agent Support Center

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Running of the Bulls, Inc. increases focus on agency distribution channel with new web services and the launch of an exclusive luxury tour to Pamplona.

Running of the Bulls, Inc. today announced the launch of its Running of the Bulls Travel Agent Support Center™ to bolster its move toward travel agency distribution. Acclaimed for its distinctive travel offerings to Pamplona, Spain’s annual Running of the Bulls events held each July, is the go-to site for researching, planning and sharing everything about the famed fiesta.

The company is also announcing the launch of a super-luxury tour, The Pamplona Experience™, presented by luxury travel portal, a Pamplona Plus™ certified tour operator. The new tour complements a long list of 4- and 5-star VIP package experiences featured at that make it easy for agents to send discerning travelers to the Running of the Bulls in style.

Mark Hellmann Regouby, President of the company, said, “We’ve enjoyed working with travel agents for years, and are now squarely focused on creating great travel products for our mutual clients, and rewarding commission structures for our agent partners. We’ve even named a senior member of our team to focus on supporting agencies.” As a part of this shift, the company has promoted Maitane Onrubia to the position of Director of Operations and Travel Trade Sales; a Pamplona native, Onrubia is an expert on the ins-and-outs of the Fiestas de San Fermín which surround the Running of the Bulls, and is available to guide and train agencies. “I was born in Pamplona, and am so pleased to share my city with the world. Most people don’t know that in addition to The Running of the Bulls, there are over 430 cultural events scheduled during the Fiesta. It’s my job to help people enjoy as many as they can!” enthused Onrubia.

The company is on a mission to promote the Running of the Bulls and the broader fiesta, and is working hard to demonstrate that the event isn’t just for backpackers and young partiers. Offering many family-friendly itineraries, along with advice for parents, Running of the Bulls, Inc. now boasts over 40 percent of its bookings by families. And with the addition of The Pamplona Experience™, the company now features private experiences that can’t be purchased by other means - one example is a private tour and reception in the Pamplona Cathedral after hours.

The Running of the Bulls™ is the centrepiece of the Fiestas de San Fermín, which have been held each July since 1591. The bulls run through the streets of this ancient city each morning at 8:00 a.m. from July 7th through July 14th. Because it is impossible to see the bull run from street level, the company works with local homeowners to host guests on balconies perfectly situated along the bull run route. While the bull run itself is on most travelers’ bucket list, the larger festival includes bullfights, concerts, arts and crafts, sporting events, and a nightly fireworks contest.

The largest spectacle of the Fiesta is the Opening Ceremonies, or Txupinazo (in the local Basque language), on July 6th. 10,000 people cram into the famed Plaza Consistorial in front of city hall to sing, dance, and usher in the eight-day fiesta. The company hosts four VIP parties for their guests on penthouse terraces and balconies around the Plaza. The Running of the Bulls also benefits from being situated in the middle of Spain’s best food and wine regions, so visitors can enjoy Michelin Star restaurants, and the finest Spanish wines.

About the company: Running of the Bulls, Inc.’s mission is to promote the fiesta abroad, educate runners and tourists, attract sponsors to the event, coordinate corporate hospitality and media coverage, and facilitate access to travel and tourism services. The company operates the Pamplona Plus™ loyalty card program and the Running of the Bulls Travel Agent Support Center™ at, featuring expert planning, live assistance, as well as online booking of tours, hotels, and activities on the following network of sites:

Luxury Pamplona Tours –
Pamplona Deals and Offers –
Pamplona Accommodations and Tours –
The Pamplona Experience™ Video –

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Mark Hellmann Regouby

Mark Hellmann Regouby
since: 10/2013
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