PayPro White Paper Released: Tackling SaaS Churn

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The White Paper from PayPro Global offers an insight on churn’s impact on SaaS businesses and describes the industry best practices to prevent churn and increase revenue.

Tackling SaaS Churn White Paper

The Tackling SaaS Churn White Paper outlines current challenges in churn management, describes leading practices for developing a knowledge of true churn causes and priorities.

PayPro Global, the international ecommerce solutions provider of tools and services to sell software online, announced today the release of its latest white paper: Tackling SaaS Churn, which is available for download free of charge at

Tackling SaaS Churn helps top-level decision makers understand the core nature and root causes of churn in an easy-to-read manner. It is structured as a step-by-step informative guide that offers efficient and cost-effective solutions to stop churn and prevent it in the future. The research paper offers an insight on the following aspects of churn:

  • The nature and triggers of churn
  • How to calculate churn and align data correctly
  • The impact of churn on KPI’s and long-term company growth
  • Service industry best practices in churn management

SaaS companies often suffer from customer churn. Churn rates of 1% to 5% are common, sometimes they can escalate to whopping 15% - 20%. This can mean significant losses in yearly revenue. Ignoring churn can negatively affect a SaaS business in the following ways:

  • Sabotage medium and long-term growth
  • Lower overall company valuation.
  • Increased customer acquisition costs
  • Decrease profitability

When running a recurring revenue business, understanding where to pick up an extra half percentage point each month can result in double digit gains in annualized revenue, as well as create additional opportunities to drive referrals, increase sales and lower CAC.

The Tackling SaaS Churn White Paper outlines current challenges in churn management, describes leading practices for developing a knowledge of true churn causes and priorities, as well as covers the organizational challenges that must be overcome to eliminate the root causes of churn and increase profitability as a result. It is based on a collection of best practices of top-performing service providers in areas including planning, development, marketing, sales operations and customer care. Adopting these practices will help companies retain more customers, boost revenue, and create a sustainable competitive advantage.

The white paper is available free of charge at

About PayPro Global

Founded in 2006, PayPro Global Inc. develops and hosts the best eCommerce solutions that allow anyone to easily sell software online. PayPro Global supports global payments, regional currencies, local payment methods and multilingual checkout.The company also offers software developers state-of-the-art licensing, activation, and anti-piracy protection for their applications.

PayPro Global Inc is headquartered in Toronto, Canada, with development centers in Ramat Gan, Israel and regional offices in New York, USA, and London, UK.

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Twitter: @paypro_global

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Valeriu Braghis

Valeriu Braghis
since: 10/2009
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