Centralizing and automating email marketing can localize national franchise marketing strategy — while maintaining a consistent image.
Sacramento, California (PRWEB) April 14, 2014
StreamSend, the email marketing service provider and creator of StreamSend Share 2.0 and Franchise Market Automation, has published a free white paper — Franchise Email Marketing: Benefits and Best Practices for a Centralized Approach — that tells franchise marketers and agencies how to build a centralized email marketing program that boosts local sales and enhances brand loyalty while controlling the brand on a corporate level.
“By 2015, companies that focus on integrated processes for Local Marketing Enablement will increase revenue from 15-20%.” - Gartner Research
“Think globally, act locally is an important message in today’s hyper-connected world; and for national brands and marketers, faced with the challenge of growing sales at the local level while protecting brand equity, it is a message of critical importance,” said Dan Forootan, president of StreamSend Email Marketing. “Centralizing and automating email marketing can localize national franchise marketing strategy with email marketing that delivers targeted, personalized, local and measurable campaigns — while maintaining consistent brand image. Our Franchise Email Marketing Guide spells out how to make this happen.”
The 21-page white paper takes franchise marketers and agencies step-by-step through best practices for centralizing, automating and localizing email marketing programs, while highlighting:
- Why centralize email marketing programs?
- Don’t underestimate the importance of a solid database.
- Use email templates as a tool to enhance the brand.
- Automation makes it easier for marketers, more relevant for subscribers.
- Sending the email is just the start – use analytics to monitor success.
“Franchise marketers and agencies know that emails are an extension of their brand, whose value should be leveraged and protected,” continued Forootan. “Now they can learn how a centralized approach to franchise email marketing gives them that ability, while more efficiently building local-impact campaigns that create more opens, more customer engagement, and more business.”
Find out how franchise email marketing can be powered by centrally managed campaigns that control brand consistency while delivering local, personalized messages, read StreamSend’s Franchise Email Marketing Guide at http://www.streamsend.com/FranchiseEmailMarketingGuide.
StreamSend’s Franchise Market Automation lets a central marketing person or agency efficiently launch and report on campaigns franchise-wide with personalized content from an individual location or direct sales representative. Backing up this promise is StreamSend’s longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list. Find out more about StreamSend’s Franchise Market Automation, visit http://www.StreamSend.com/FranchisePR.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.