ProMax Unlimited Introduces Email 2.0

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ProMax Unlimited enhances its award-winning CRM by completing a major upgrade to its email solution.

ProMax Email 2.0 icon

ProMax Email 2.0

Email 2.0, along with Texting and all of our other recent enhancements makes ProMax better than ever!

ProMax Unlimited, the industry-leading full front end solution used in over 2,000 automotive dealerships nationwide has completed a major upgrade to its email solution. Email 2.0 is now a key component of ProMax’s award-winning CRM/ILM module and offers car dealers much improved functionality. “We’re extremely excited to offer this upgraded core product to our dealers,” said ProMax COO Shane Born. “Email remains the go-to form of communication, and dealerships rely on it to stay in contact with their customers. Our previous email client was satisfactory, but Email 2.0 gives our dealers a very powerful email solution that is as effective and versatile as it is user-friendly.”

ProMax Email 2.0 features a plethora of enhancements as well as some completely new aspects. Unlike its predecessor, 2.0 is entirely browser-based, which has two great benefits for users: the ability to work in ProMax software and ProMax Email simultaneously, and the ability to access ProMax Email from phones and mobile devices. “This is one of the best features I’ve worked on in my 18-plus years at the company,” says ProMax CTO Darian Miller. “It’s another step along the path to greater mobile accessibility with ProMax, and our dealers are going to love it.”

In addition to being browser-based, ProMax Email 2.0 comes equipped with a brand new HTML editor featuring nearly unlimited stylistic possibilities, advanced linking and paste options, and the ability to search inventory and insert vehicles into messages. Also included is a full suite of pre-loaded email templates that have been tested in all email clients and designed to display equally well on desktop computers as well as mobile phones and devices. The templates draw upon a cloud-based image library that dealers can access and add to. ProMax Email 2.0 also boasts a rebuilt back end to go along with the great new look, resulting in faster sending and receiving times and improved admin functions making setup and configuration easier than ever.

Email 2.0 marks the second major upgrade to ProMax Unlimited’s award-winning CRM/ILM module this year, coming just months after the release of Texting in ProMax. “Email 2.0, along with Texting and all of our other recent enhancements, makes ProMax better than ever,” says CEO John Palmer. “Entering our 20th year in business, we’re stronger than we’ve ever been. The possibilities are unlimited!”

Dealer Marketing Services, Inc. was formed in 1994 by John Palmer. In August of 1995, ProMax was introduced as a Special Finance software solution. In 1998, the software was expanded to handle all types of desking including new and used vehicle leasing, CRM, finance menus, inventory management, reports, and credit application submissions to lenders. In 2002, ProMax was introduced as the industry's first Internet-based full front end solution and today is used by over 2,000 automotive dealerships. The ProMax Unlimited internet application integrates with dealership DMS systems and can be used effectively in large dealer group situations as well as single location dealerships. Dealer Marketing Services, Inc. also provides credit bureaus, website development and hosting, internet leads, and direct mail services to help dealerships increase traffic. Learn more about ProMax Unlimited and Dealer Marketing Services, Inc. at

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Shane Born

Mark Vermeulen
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