ASTOR+BANKS Debuts the (Central) Standard in Time

Premium Wristwatch Collection Designed and Built in Chicago

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“The Windy City is emerging as a city of innovation in fashion and technology,” said Perez. “At ASTOR+BANKS we are committed to being a part of this growing movement and focus on building Chicago-made products.”

Chicago, IL (PRWEB) April 15, 2014

Chicago, long known for deep dish pizza and the Chicago Cubs, may soon be known for producing premium watches, too. ASTOR+BANKS, a line of luxury wristwatches launching this spring, will offer a collection of premium quartz and customizable mechanical watches that are designed and built in Chicago.

ASTOR+BANKS wristwatches feature the finest materials, including 316L Stainless Steel, specifically chosen for its durability; the watches won’t oxidize or turn black. In addition, the brand uses Swiss chronograph quartz and mechanical movements and sapphire crystal with anti-reflective coating. Finally, shoppers will come to love the array of premium fabric and leather options for the band.

The company was co-founded by long time friends Andrew Perez and Farzad Moeinzadeh. Andrew is an avid wristwatch enthusiast, and proponent of American made products. Farzad has been a big supporter of Andrew’s ambitions since the beginning and brings 10+ years of business experience. The two launched the company to turn their passion and knowledge of wristwatches into a full-time profession.

“The Windy City is emerging as a city of innovation in fashion and technology,” said Perez. “At ASTOR+BANKS we are committed to being a part of this growing movement and focus on building Chicago-made products.”

In March, ASTOR+BANKS moved into a 1,000-square-foot space in the West Loop neighborhood of Chicago where the watches are designed and assembled. The space also features a showroom where clients and independent retailers can meet with the ASTOR+BANKS team to review the collection and check out the workshop.

Chrono, the company’s signature quartz movement wristwatch, will retail from $550 to $595 depending on finish. Shoppers can purchase one of the ready made models or customize the watch strap with options like Horween Leather Chromexcel, Cordura straps in black, tan, or army green, or black Kevlar. ASTOR+BANKS’ mechanical models can be customized with your choice of case, dial, hands, crown and strap (alligator leather in black, brown, chestnut, and/or contrast stitching or Horween Leather Chromexcel in cognac or black). Each watch comes in a limited cigar style box featuring an ASTOR+BANKS certificate of authenticity.

ASTOR+BANKS watches come with a limited lifetime warranty.

ASTOR+BANKS will debut their online shop starting on April 15th, 2014. The collection will also be available in select specialty stores including Apartment Number 9 in Chicago, one of America’s best men’s stores.

For more information about ASTOR+BANKS and to view the full collection, please visit http://www.astorandbanks.com.

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ABOUT ASTOR+BANKS
Launched in 2014, ASTOR+BANKS are the makers of fine quartz and mechanical wristwatches that are designed and built in Chicago. The collection is handcrafted using the finest materials including 316L Stainless Steel, Swiss chronograph quartz and mechanical movements, sapphire crystal with anti-reflective coating, signed stainless steel butterfly deployment buckles, and an array of premium fabrics and leather options for the band. ASTOR+BANKS was founded by long time watch enthusiast and friends Andrew Perez and Farzad Moeinzadeh in 2014, with a mission to design and build high quality wristwatches in the Windy City and create the (central) standard in time. Visit http://www.astorandbanks.com for more information.


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    Zapwater Communications
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  • Erin Thayer
    Zapwater Communications
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