PcPools Celebrates Successful Campaign to Improve Position in Natural Rankings Across Google, Bing, and Yahoo! Search Engines

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PcPools announces year-over-year increase in 2014 for organic rankings in key swimming pool supplies categories across major search engines.

PcPools, one of America’s leading direct marketers of above ground pools and pool supplies for residential and commercial consumers, is celebrating a successful campaign to increase its website homepage, department, and product page organic rankings.

Using a proprietary monitoring program that covers a select group of pool products such Gorilla Pad™ pool flooring and key categories such as above ground pools, PcPools has seen its organic rankings rise across the major search engines.

The most recent comScore qSearch analysis of the U.S. internet search marketplace, which evaluates the market share for each of the major search engines, was released in January of 2014. The comScore numbers on U.S. Search Engine Rankings show Google has 67% of the search market, with Bing and Yahoo! holding 18.3% and 10.4%, respectively. Ask Network accounts for 2.4% of core searches followed by AOL with 1.3%

Although Google Sites run a vast majority of search engine activity, PcPools instituted a program focused on updated, quality content in an effort to improve the natural ranking across all search engines. This included, among other things, updated meta descriptions and titles, updated product descriptions, and the addition of new images where available. Content was also added to the PcPools Pool Library.

About PcPools

PcPools is one of America’s leading multichannel direct marketers of swimming pool and hot tub supplies and equipment in the United States. Founded in 2000 by a leading executive in the pool supplies industry, it has since been dedicated to providing residential and commercial pool owners with high quality swimming pool supplies and equipment at warehouse direct prices. The PcPools.com product line includes above ground pools, automatic pool cleaners, pool liners, pool heaters, pool and spa chemicals, pool covers and more! PcPools’ strong relationship with leading pool supplies manufacturers and distributors creates a truly unique product offering of quality and value for its customers.

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