The importance of visual marketing keeps growing and growing – images and other visual elements play an extremely important role in retail today.
Helsinki, Finland (PRWEB) April 15, 2014
Fashion Commerce in Finland (Muotikaupan Liitto), which represents over 300 retailers based in Finland in the clothing, shoe, textile, and leather sectors, announces a partnership with WindowsWear PRO (http://pro.windowswear.com), the world's leading fashion window, visual merchandising, and store environment resource.
The online resource gives Muotikaupan Liitto members unique insights and comprehensive reporting on the latest trends in visual merchandising and store environments, including visual design, color, fashion style, and mannequin trends. Through the website, members can search thousands of high-quality images of window displays to get ideas that can aid them in their business. In addition, WindowsWear PRO allows retailers to search the vendors of window display products and services.
WindowsWear PRO covers the best retail brands and stores in the top fashion capitals of the world including New York, Paris, Milan, London, Barcelona, Los Angeles, Hong Kong, and more.
“The importance of visual marketing keeps growing and growing – images and other visual elements play an extremely important role in retail today,” says Mrs. Tuula Loikkanen, the General Manager for Muotikaupan Liitto. “In a world full of products, memorable experiences and feelings are rarer to come across. Impressive window displays are a key factor in creating emotions in consumers – one can’t emphasize this too much. We are very pleased to provide our members with a 20% discount on a WindowsWear PRO subscription services. We are confident that this will be helpful for our member companies in this highly competitive market that fashion retail is."
"This partnership with Muotikaupan Liitto will provide members with trend analysis from retail environments in more than eight cities around the world," said Jon Harari, CEO of WindowsWear. "Not only can Muotikaupan Liitto’s members utilize WindowsWear PRO to gain access to new vendors and partners, but they can better understand trends and competition in the fast-paced retail and visual display industry."
"We are thrilled that Muotikaupan Liitto has partnered with us and we believe this is a strong testament to the unique and innovative product and service that WindowsWear PRO offers," says Mike Niemtzow, President & CFO of WindowsWear.
This is the second partnership by WindowsWear PRO. In March 2014, WindowsWear PRO partnered with the Association for Retail Environments (A.R.E.), an international non-profit trade association based in the United States. A.R.E. members consists of 700+ companies from around the world include store fixture suppliers, retail design firms, suppliers of visual merchandising products and suppliers of materials and equipment for the retail environments industry.
For more information on the Muotikaupan Liitto, contact Meri Karppanen at meri(dot)karppanen(dot)muotikaupanliitto(dot)fi or visit http://www.muotikaupanliitto.fi. For more information on WindowsWear PRO, contact pr(at)windowswear(dot)com or visit http://pro.windowswear.com.
About Muotikaupan Liitto ry
Fashion Commerce in Finland (Muotikaupan Liitto) works for the benefit of its members in the clothing, shoe, textile, leather and other businesses connected to fashion.
The association ensures that trade development is healthy and that the interests of its members are taken into account by all decision-making bodies related to the business. By maintaining contact with suppliers and other interest groups, consumers included, and enforcing co-operation and feelings of affinity among its members, it promotes fashion both nationally and internationally.
Among other things, the association makes statements, prepares statistics, organizes training, publishes a monthly bulletin and issues press releases about fashion trade. It also publishes the Finnish fashion trade magazine MODIN that reaches an extensive group of fashion professionals.
WindowsWear PRO (http://pro.windowswear.com/) is a subscription service that provides comprehensive trend reporting, analysis and data on the world's fashion window displays, covering all the windows of the world's fashion capitals including NYC, Paris, Milan, London, Barcelona, L.A., and Hong Kong. Glamour Brazil says it's "the Google Earth of store windows."
WindowsWear.com (http://www.windowswear.com/) allows users to digitally shop the latest styles and looks in the windows of the world's fashion retailers. ELLE says "impressive," Glamour says "stunning", Redbook says "awesome", WWD says "WindowsWear bridges technology and e-commerce."
WindowsWear's Fashion Window Walking Tour (http://tours.windowswear.com/) is NYC's premiere fashion tour. It's an in-depth journey into NYC's fashion industry, its most famous stores, how they design their windows, and the latest fashions on display. Time Out New York says "WindowsWear took window-shopping to a whole new level."