Chantilly, VA (PRWEB) April 16, 2014
The Interlocking Concrete Pavement Institute (ICPI), the leading resource on emerging trends, technology and information for the segmental concrete pavement industry in North America, introduced a new logo today signifying its growth and transformation. The new logo also reinforces ICPI’s culture of a professional, credible and forward thinking organization built over the association’s 20-year history.
“The launch of our new logo initiates a new era at ICPI that raises our identity as a trade association and communicates our renewed vision to advance segmental pavement systems as the preferred choice for sustainable and environmentally friendly pavements in North America,” said David Pitre, ICPI Chair of the Board. “We are proud to be the voice of the segmental pavement industry, and our new logo reflects our commitment to further our mission in creating awareness, acceptance and use of the world’s best pavement system.”
Pitre continued, “The previous logo served ICPI for the last two decades. In recalling the past 20 years, ICPI started in 1993 with 66 charter members initiating the first organizational meeting and has since grown to over 900 members with an operating budget of $3 million supporting an industry that has grown to over 485 million square feet. The new logo brings a renewed excitement and vibrancy to ICPI and it members to help launch our next 20 years.”
The new logo represents a significant shift in ICPI’s overall vision, identity and message. ICPI needed an updated brand to reflect the industry today and to communicate its new vision, mission and strategic focus, which relies heavily on increasing its brand visibility as the authority on segmental paving systems to its user groups.
“The timing for the new logo couldn’t have been better planned,” said Jessica Chase, CAE, ICPI’s Director of Marketing and Membership, “Not only are we celebrating our 20th anniversary this year, we’ve also recently moved to a new headquarters office in Chantilly, Virginia. 2014 marks a year of transition for the association, and it’s a great time to refresh all of our branded materials.”
The new logo has been modernized with a new icon, yet maintains the integrity of key elements within its original logo such as the diamond shape, illustrative of many concrete paver laying patterns. The new icon also includes hidden symbols, spelling out the letters I-C-P-I. ICPI also moved to a more energetic font and color palette suggesting the vibrancy within the industry. The color green also communicates the ICPI vision of offering sustainable and environmentally friendly products. Green is also often a symbol of ambition, endurance and growth.
To view a video unveiling of ICPI’s new logo, click here: https://www.youtube.com/watch?v=b6XITxYoHyY&feature=youtu.be.
The Interlocking Concrete Pavement Institute (ICPI) represents producers, suppliers, contractors, design professionals and consultants and supports its members in assuring segmental concrete pavement systems are the preferred choice for sustainable and environmentally friendly pavements in North America. ICPI aims to increase awareness, use and acceptance of segmental concrete pavement systems in North America through the development of marketing and technical resources for design professionals, contractors and homeowners. To learn more about ICPI, visit http://www.icpi.org.
The new logo was developed in collaboration with Snack, the design division of iQ inc, an independent, Toronto-based communications agency.