Classic & Vintage Artisanal Spirits Retains Colangelo & Partners For Consumer Marketing Campaign To Support Sales Of Averna And G’Vine

Integrated Campaign to Include Public Relations, Social Media and Event Marketing

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New York, New York (PRWEB) April 14, 2014

Classic & Vintage Artisanal Spirits, a collection of boutique spirits created by Domaine Select Wine Estates (http://domaineselect.com), has retained Colangelo & Partners Public Relations (http://www.colangelopr.com) for public relations and social media to support two of the portfolio’s signature brands: G’Vine Gin, the grape-based Gin from Cognac, and Averna, Italy’s favorite Amaro from Sicily. “We’ve spent the past several years cultivating the bartender community for these two unique, artisan spirits. Now it’s time to introduce G’Vine and Averna to broader consumer audiences,” explained Paolo Domeneghetti, CEO & Founder of Domaine Select. “Colangelo & Partners was integral to the initial success of G’Vine and Averna. We’re happy to be working with them again to get to the next level with consumer marketing.”

Centuries ago, Benedictine friars in the Santo Spirito Abbey in Caltanissetta, Sicily created a recipe for an herbal tonic that became known for its healing powers as well as its delicious taste. In 1854, the friars offered to share the secret recipe with their prime benefactor: Salvatore Averna. Today, Averna (http://www.avernausa.com) is Italy’s premier Amaro, and one of the most celebrated Amaros in the world. Richly textured and made from 100% natural ingredients, Averna is distilled from a secret blend of flowers, herbs, dried fruits, spices and licorice. These ingredients are immersed in alcohol with a touch of caramel, and the final result is unique: A complex spirit with a smooth yet firm taste to the palate and a full-bodied, bittersweet finish.

Created by EuroWineGate’s owner Jean-Sebastien Robicquet in Cognac, France, G’Vine (http://www.g-vine.com) is produced from grape flowers, which undergo a multi-distillation process to create a neutral spirit. Hand-picked at their peak, the luscious and exceedingly rare vine flowers —which bloom just two weeks per year—are macerated in neutral spirit. Nine whole fruit botanicals (separated into three groups) are infused in neutral spirit for 2-5 days before distillation in small stills. These ripe aromatics include ginger root, liquorice, green cardamom, cassia bark, coriander, juniper berries, cubeb berries, nutmeg and lime. In a final step, the vine flower infusion is combined with the small batch, botanical distillates and distilled once more to create G’Vine.

“We’re thrilled to be working with Averna and G’Vine again,” said Gino Colangelo, president of Colangelo & Partners, which previously served as communications agency for the two brands from 2006 to 2010. “They’re unique, top quality spirits that were integral to the success of our agency when we first started. We’re ready and eager to expand their reach to consumer audiences.”

About Domaine Select Wine Estates
Founded in 1999, Domaine Select Wine Estates (DSWE) is dedicated to wines and specialized spirits from around the world of the highest quality and which demonstrate excellence and tremendous character, particular to their origin. DSWE is committed to transmitting the individuality of the producers; expressing diversity, tradition and personality is the tenet of DSWE. Domaine Select Wine Estates was named 2010 Importer of the Year by FOOD & WINE Magazine.

About Classic & Vintage Artisanal Spirits Collection
Assembled in 2009, the Classic & Vintage Collection is a portfolio of specialized spirits, founded by Domaine Select Wine Estates (DSWE). The Portfolio represents a dynamic and diverse group of products that promote quality and accessibility within the cocktail culture across the U.S. This spirits set is an unprecedented collection of gems, each with a distinct and relevant story.

About Colangelo & Partners
Colangelo & Partners focuses on premium food, wine, spirits and lifestyle brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. The agency continually creates unique story lines that are consistent with its clients' brand strategies in order to provide a steady stream of compelling content to journalists and keep clients in the news. Clients include brand marketers like Arnaldo Caprai, Avignonesi, Damilano, Guido Berlucchi, Marchesi de’ Frescobaldi and Mulderbosch as well as institutional marketers such as Wines of Portugal, Vinitaly, Wines from Spain, Slow Wine and Wines of South Africa. Founded in 2006, Colangelo & Partners was named one of the year’s top integrated communications firms at the 2013 PR News Agency Elite Awards.


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