We're having conversations that could lead to this product being on retail shelves and seeing a uptick in interest from consumers who want to have an understanding of what is working or not.
Jersey City, NJ (PRWEB) April 15, 2014
Jersey City based Fluitec, developer of the revolutionary TesTme Kit, a unique tool for assessing and monitoring free radicals and oxidative stress in the human body, is in talks with a number of U.S. retailers who are looking to capture more of the growing health-conscious consumer market.
"We don't want to give specific names at this time but what I can tell you is that right now we're having conversations that could lead to this product being on retail shelves," said Fluitec CEO Frank Magnotti. "We're seeing a uptick in interest from consumers for a variety of reasons, all pointing to how consumers want to have more control and understanding of what is working or not working in their body as it pertains to antioxidants."
Fluitec is rolling out a series of social media TV style spots featuring TesTme Kit spokesman Kevin Sorbo, star of the Hercules television series by the end of April, supported by a media relations campaign and event tie-ins, including the NORIA Reliable Plant Show in San Antonio.
Sorbo, who successfully recovered from three strokes while shooting the series, knows full well how important it is to understand oxidative stress. It was a diet rich in antioxidants, along with exercise, that helped him recover. Sorbo's story is chronicled in his book True Strength.
The TestME™ Kit is based on the concentration of Malondialdehyde (MDA) as a proven, valid biomarker to indicate oxidative stress. TestME™ determines the amount of MDA and other aldehydes in urine. Results are expressed in the test sample’s color: the darker the color, the higher the level of free radicals. After making adjustments to either diet or lifestyle, consumers can continue to monitor their progress through the test results.
The TesTME Kit is currently available online at http://www.testmekit.com.
About Fluitec Consumer Products
Fluitec Consumer products was formed with the charter to identify, analyze and pursue viable commercial opportunities in markets not historically engaged by Fluitec capitalizing on Fluitec's wealth of experience, depth of knowledge and unparalleled reputation for providing the highest level of service and quality products.
About Fluitec International
Fluitec, based in Jersey City, New Jersey is a privately-held company. It provides customers in over 50 countries leading edge technologies and knowledge to realize optimum reliability and sustainability of their lubricating assets. In 2010, Fluitec received an award for the "Most Promising Innovation" from Cleantech in New York City. Fluitec has developed several technologies to decrease operation and maintenance costs of rotating equipment. Fluitec Wind's Analytics platform uses big-data technologies to slash O&M costs for wind turbines.
Fluitec examines the cause-effect relationship between stresses on a machine or body and the fluid contained within. Our core competency is the understanding of oxidative stress and the monitoring of antioxidants. Our mission is to be the world leader in data collection, analysis, and mitigation of these stresses. Fluitec values truth, knowledge, long-life, wellness, high performance and individuality in its employees, products and services and delivers these values to our customers.
Fluitec is made up of a team of internationally recognized experts with a track record for delivering innovative solutions. Our expertise centers around increasing the reliability and profitability of manufacturing plants, rotating equipment and transportation industries. We accomplish this by combining our deep knowledge of contamination control and condition monitoring sciences with smart data analytics technologies.
Fluitec's clean technology solutions also deliver environmental benefits to our customers. Most sustainability initiatives require sizeable investments or government support to make them financially justifiable. Fluitec provides high level, rapid return investments that allow our customers to merge economics with sustainability.