CRA Launches Final Component of Branding Overhaul with New Website

New corporate identity follows recent appointments to firm's executive leadership team

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“Our rebranding allows us to better articulate our focus and value to the markets we serve, specifically around CRA being a leading managed IT solutions firm who consults and transforms IT for our clients,” said Ramnarayan.

New York, NY (PRWEB) April 14, 2014

Computer Resources of America, Inc. (CRA), an award-winning managed IT solutions firm based in New York, has announced the launch of its revamped website consultcra.com, part of an overall rebranding campaign aimed at transforming the firm to a comprehensive managed IT solutions-based business.

The company's rebranding campaign, said CRA Chief Executive Chico Ramnarayan, began with an overhaul of the company's look and structure, incorporating a top-to-bottom approach that included redesigning company logos, taglines, collateral, and website. New sales and marketing tools were also implemented to better serve CRA’s prospects and clients.

“Our rebranding allows us to better articulate our focus and value to the markets we serve, specifically around CRA being a leading managed IT solutions firm who consults and transforms IT for our clients,” said Ramnarayan.

Tom Richer, CRA Chief Sales and Marketing Officer added, "The whole company is taking a comprehensive approach and consolidating itself to present a more unified brand. Instead of waiting on the audience to come to us, we now go where they are and access our clients in a cross-channel manner to deliver the awareness information and education they need."

The CRA website consultcra.com is now a fully interactive website for CRA and offers all of the elements in sleek, efficient website design. A key part of the new CRA website is the Insights section, an interactive learning area that helps educate potential and existing CRA clients on IT best practices, trends, and solution offerings.

CRA believes these new changes to the website will boost its effectiveness immeasurably by helping its clients navigate the flood of IT information available to them.

For more information about CRA call 212-376-4040 or visit http://www.consultcra.com.

About CRA
Founded in 1992 and based in New York, CRA, an award winning managed IT solutions provider and certified Minority Business Enterprise, provides transformative solutions for small and medium businesses, enterprises, and government agencies. CRA has a portfolio of managed IT solutions across Managed Services, Consulting, and Cloud Solutions that help solve business problems and deliver immediate value. CRA has been awarded and recognized as a managed IT solutions leader by MSPmentor, CRN, and the Inc. 500|5000. Learn more at http://www.consultcra.com.

Contact:
Tom Richer, Chief Sales & Marketing Officer, CRA
(212) 376-4040


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