New Delhi, Delhi (PRWEB) April 17, 2014
Farhan Akhtar partners Yepme.com as its Brand Ambassador
New Delhi, April, 2014: Yepme.com, India’s first online fashion brand has roped in ace filmmaker and actor, Farhan Akhtar as its brand ambassador. Farhan has extended the Brand association by writing and singing a song called “Tension Kyon Lete ho Yaar” composed by friends Ehsaan and Loy. ‘Tension Kyon Lete Ho Yaar’ will feature Farhan in a music video that would be young and youthful and aims to capture the essence of the lifestyle of Yepme’s target audience - style conscious men and women between the ages of 20 to 29 years.
Mr. Vivek Gaur, CEO, Yepme.com said, “We are excited to have Farhan on board. At Yepme, our mission is to democratize fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points. Farhan commands a huge fan following amongst the youth and his presence will drastically increase the aspirational value of Yepme. Farhan will bring to the campaign his multiple talents like singing, song writing, acting and directing that will enable us to do a lot more with our campaign. The audience will get a first taste of it when our music video is launched towards the end of April 2014.”
Expressing his excitement at joining hands with Yepme.com, Mr. Farhan Akhtar said, “Yepme.com is India’s first online Fashion brand and I am very excited to be endorsing it. I have always believed that for fashion to flourish, it needs to transcend the boundaries of haute couture and reach out to consumers on the street, quickly. Yepme.com, with its fast fashion model aims to do just that and I am very happy to be a part of this revolution that is gaining acceptance and love rapidly amongst youth across the country. I am also very excited to feature in music video for ‘Tension Kyon Lete ho Yaar.’”
Launched in August 2011, Yepme is India’s first Online Fashion Brand which caters to young men and women between 20 and 29 years of age. It services over 1000 cities monthly and delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India.
With a fan following of over 4.4 million on Facebook, Yepme.com has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion brands, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.
Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex Unilever), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon). To know more about Yepme.com, please visit: http://www.yepme.com