Chicago, IL (PRWEB) April 14, 2014
All Terrain, a 16-year experiential marketing agency specializing in strategic brand activations and authentic consumer engagement, announces Paul Fitzpatrick as Director of Business Development and Marketing.
“As marketers continue to recognize the value of the dynamic relationship they must have with their consumers, we are poised for progress,” said Brook Jay, Co-founder/CMO. “We’ve put in place an experienced and dynamic team of professionals who will support our agency’s next level of growth.“
Fitzpatrick joins All Terrain with a wealth of business development and management experience. Most recently, he served as Director of New Business Launch for “GreenredeemUSA”, an innovative digital out-of-home advertising start up featuring interactive recycling kiosks. Prior to that, Paul served as Director-Central North America for Poptent, a global video crowdsourcing and strategy company, where he was responsible for revenue development for Central US and Canada. He is also founder of Freestyle Culture, a social media marketing and video production company. Paul has worked with clients such as MillerCoors, Walgreens, Coca-Cola, Allstate, Abbott, Procter & Gamble, EA Sports, United Healthcare and Takeda Pharmaceuticals.
In his new position, Paul is responsible for leading the business development team and directing the agency’s efforts to meet its growth objectives and the various strategic plans for new business development and marketing communications.
“All Terrain has been a leading force in the experiential marketing space for over a decade, however, over the past few years we’ve seen exponential growth,” said Sarah Eck Thompson, Co-founder/COO. “This new set of hires is further testament to that growth and what we expect to see in the coming years.”
Reporting to Fitzpatrick as Business Development and Marketing Manager is Jeffrey Jones. Jones who also recently joined All Terrain, most recently served as Associate Director of Business Development at Intersport and also worked in partnership development for the Chicago Cubs Baseball Club and Northwestern Sports Properties. Prior to his sport marketing experience, this Law School graduate spent several years in private wealth management.
Over the past three years the agency has tripled its staff size to nearly 40. In addition, The Embassy, a subsidiary of All Terrain, maintains an extensive legion of brand ambassadors that are deployed across the United States to execute experiential marketing campaigns.
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About All Terrain
All Terrain is a strategic marketing agency that has pioneered a new experience design model for a constantly evolving consumer and marketplace. 16 years of expertise in experience design enables All Terrain to deliver programs that create meaningful connections between brands and consumers in both real world and digital environments.