Memoir Reveals Man Behind Many of Texas Instrument’s Successes; J. Fred Bucy Releases New Book

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This new autobiography released by Dog Ear Publishing details the life and times of J. Fred Bucy, former Texas Instruments president and CEO.

Dog Ear Publishing releases “Dodging Elephants: The Autobiography of J. Fred Bucy” by J. Fred Bucy.

The book) is a fascinating look at the story of the man behind some of the most innovative technological advances of the modern age.

J. Fred Bucy was industrious from an early age, creating his own telegraph with friends and gaining a job at the town drugstore when he was just 13. His hard-working tendencies and drive would serve him well later in life when he joined a young company known as Texas Instruments Inc. This new autobiography details Bucy’s early life as well as his rise from research assistant to president and then CEO of Texas Instruments, managing projects ranging from digital computers, sophisticated weapons, complex semiconductors, the humble calculator and factories worldwide.

“Dodging Elephants: The Autobiography of J. Fred Bucy” is a fascinating look at the story of the man behind some of the most innovative technological advances of the modern age. Dropping out of college to farm and to marry his sweetheart, Odetta, he soon gets the urge to attend college again, this time to major in physics, and he eventually earns a master’s degree. His life forever changes when he’s put in charge of a project at Texas Instruments to design a computer that refines the search for underground oil, the fastest of its time.

Bucy’s straightforward manner served him well with management, and he slowly rose to positions of greater influence, like vice president of Semiconductor Operations, promoting innovations like a computerized manufacturing line that propelled Texas Instruments into the forefront of technology for the government, industry and consumers. The handheld calculator and Speak & Spell toy were just a few of his success stories. The memoir includes moments not connected to Bucy’s career, like attending the Democratic National Convention in 1968 and seeing his cousin Martha screaming at the speaker and advising the U.S. government about export regulations. Photos from Bucy’s family and Texas Instrument archives illustrate the book, which was edited by Kenneth Martin.

Author J. Fred Bucy grew up on the South Plains of Texas against the backdrop of the Great Depression, Dust Bowl and World War II, destined to become a farmer until he earned a physics degree and joined a young company known as Texas Instruments Inc. He eventually became CEO. Bucy and his wife, Odetta, had three children and numerous grandchildren.


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Dodging Elephants: The Autobiography of J. Fred Bucy
J. Fred Bucy
Dog Ear Publishing
ISBN: 978-1-4575-2266-6            
252 pages                 
$19.95 US

Available at Ingram,, Barnes & Noble and fine bookstores everywhere.

About Dog Ear Publishing, LLC
Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at and from our offices in Indianapolis.

Dog Ear Publishing – self-publishing that actually makes sense.

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Alan Harris
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