I’m looking forward to sharing BlogHer’s benchmarks for success, but also the unexpected ways marketers still stumble when marketing to women online.
Chicago, IL (PRWEB) April 15, 2014
BlogHer Co-Founder and COO, Elisa Camahort Page, will open day two of the 10th Anniversary M2W® – The Marketing to Women Conference, with a special Anniversary Breakfast presentation titled ‘Lifting The Veil On Social Media Success: What Nine Years Of Data Can Tell Us About Women, Social Media, And Brand Results.’ Camahort Page said, “I will share key insights drawn from BlogHer’s extensive cache of social media campaign data to illustrate what moves the needle with women.” M2W® will be held May 6 & 7, 2014, in the Chicago Cultural Center.
“For more than nine years, BlogHer has pioneered connecting brands with women influencers in the social media space. Our proprietary quantitative research data and years of actual campaign data help us guarantee results for our customers. I’m looking forward to sharing BlogHer’s benchmarks for success, but also the unexpected ways marketers still stumble when marketing to women online,” according to Camahort Page, who oversees BlogHer’s research efforts and its social media and engagement activities.
In addition to BlogHer, M2W® features expert case studies, research, workshops, creative sessions and peer-to-peer special events sponsored and presented by a broad range of companies including Harley Davidson, CorningWare, Yahoo!, McDonald’s, WNBA, WebMD and Vixen Vodka among others. “It’s all designed to teach marketers how to build better business with women who control 85% of all consumer spending in virtually every product category,” according to Nan McCann M2W® producer, who added, “Women account for $7 trillion of annual spending in the US, and over $20 trillion globally.”
“M2W® is annually attended by Fortune 1000 senior brand marketing executives and their agencies. The audience typically includes companies as diverse as Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, J&J, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, L’Oreal, ConAgra and Whirlpool. They attend,” McCann said, “because they recognize the brand- critical importance of reaching women.”
To date, M2W® 2014 is presented by Associate Sponsors: M Booth, World Kitchen, iProspect, Harley Davidson, McDonald’s, WebMD, Trendsight Group, YWomen, BlogHer, Insight Women, Lifetime, Blissful Media Group, Branderati; Workshop Sponsors: Yahoo!, Fletcher PR, Graphic Packaging International; Showcase Sponsors: Ketchum, Vixen Vodka, WNBA, eHealthcare Solutions, Pasta Chips; Video Content Resource: Snippies; Official Bookseller: PMP; Media Sponsor: Today’s Chicago Woman.
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® is a sales and marketing agency with a special emphasis on events.