Chicago, Illinois (PRWEB) April 14, 2014
The Hub Magazine has just completed its 2014 Hub Top 20 of Shopper Marketing Excellence and Upshot made the list for the third straight year.
“We’re proud to be named a Hub Top Shopper Agency,” said Upshot President & CEO, Brian Kristofek. “We are fortunate to work with clients who are committed to partnering with us to make their brands shopper-ready and win with shoppers at that critical moment of purchase—wherever or whenever that may be.”
Rankings were announced in the Hub's May/June issue as part of their annual Top 20 report. The report, in collaboration with the University of Tennessee, allows brand marketers and agencies to evaluate each other based on a series of 13 criteria. Index to average ranks key account knowledge, understanding shopper motivations, programming relevance and strategic planning among the leading areas of expertise that brand managers look for in a shopper marketing agency. For the first time, the survey—the hard numbers—count for just 50% of our final results, which rank the best-of-the-best in shopper marketing. The other half is based on the why: 25% respondent comments and 25% Hub Prize awards for shopper-marketing campaigns.
For more information on the Top 20 Shopper Marketing Agencies, please visit Hub Magazine's website at hubmagazine.com.
Upshot (upshot.net) is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include Procter & Gamble, Constellation Brands, LiftMaster, SUBWAY® Restaurants, New Balance and Kraft Foods to name a few.