The female consumer’s dynamic rationale behind purchase decisions and brand loyalty may seem daunting to understand – but it’s actually right at marketer’s fingertips.
Chicago, IL (PRWEB) April 15, 2014
iProspect’s Jack Swayne, VP of Product & Services and Sam Huston, VP of Strategy, will show how insights from search can act as the connective thread between otherwise disparate channels and sharpen brand’s marketing communications in their day one research presentation to the audience of consumer marketing executives and their agencies at the 10th Anniversary M2W® – The Marketing to Women Conference, May 6 & 7, 2014, Chicago Cultural Center.
Swayne explained, “We’ll show how this thread can be used to inform a brand’s marketing approach by identifying their true consumer intent. We’ll then demonstrate how leveraging these insights at the front end of campaign developments will enable marketers to create the RIGHT content to meet their target consumer exactly where they want to be reached. We’ll close the session with compelling brand examples and highlight the differences in media consumption and behaviors across this influential demographic of female consumers.”
“The female consumer’s dynamic rationale behind purchase decisions and brand loyalty may seem daunting to understand – but it’s actually right at marketer’s fingertips,” according to Swayne. “Even as digital has fragmented the way people consume media, the resulting shift has created an exciting world of opportunity for brand marketers to more effectively connect with women by revealing their underlying search motivations.”
“I’m sure all the brand marketers in the audience will be hanging on every word in iProspect’s session. Understanding and using digital channels is still a very challenging subject for almost every consumer marketer. We’re really honored to add iProspect’s award winning perspective to M2W®’s line up of expert case studies, research, workshops, creative sessions and peer-to-peer special events,” said Nan McCann, M2W® producer.. “They’ll join presenters from top companies including Harley-Davidson, BlogHer, CorningWare, Yahoo!, Lifetime, McDonald’s, WNBA, WebMD and Vixen Vodka among others.”
“M2W® is designed to teach marketers how to build better business with women who control 85% of all consumer spending in virtually every product category. It’s annually attended by Fortune 1000 senior brand marketing executives and their agencies,” according to McCann. “The audience typically includes companies as diverse as Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, J&J, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, L’Oreal, ConAgra and Whirlpool. They attend because they recognize the brand- critical importance of reaching women.”
M2W® 2014 is presented by Associate Sponsors: M Booth, World Kitchen, iProspect, Harley Davidson, McDonald’s, WebMD, TrendSight Group, Branderati, Blissful Media Group, YWomen, BlogHer, Insight Women, Lifetime; Workshop Sponsors: Yahoo!, Fletcher PR, Graphic Packaging International; Showcase Sponsors: Ketchum, Vixen Vodka, Initials, WNBA, eHealthcare Solutions, Pasta Chips; Video Content Resource: Snippies; Official Bookseller: PMP; Media Sponsor: Today’s Chicago Woman. This year M2W® proudly supports Girl Scouts of the USA.
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® is a sales and marketing agency with a special emphasis on events.