Current Trends in Online Marketing Examined by

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With online marketing gaining more and more momentum, brings out insights on the current trends in online marketing.

Online marketing has moved to newer levels with change in marketing strategies. In the year 2014, there has been two major trends for online marketing. The first is related to binary options products like Binary Matrix Pro, Push Button Millionaire and the second includes traditional products like Jamie Tv and Secret Millionaires Club.

In the series of upgrading the ad platforms, Google has started a test phase of tracking the impact of display advertising with offline sales. Facebook has already tied up with Datalogix to measure the impact of ads on offline sales.

With the growth of number of users using AdWords and Facebook ads for driving traffic to their products, the competition has also increased. The bid rates in Google Adwords has been climbing steadily and as a result it requires good budget to get some success while promoting products through Google AdWords. The same has happened to Facebook, too. The bidding rates are highest for countries like USA, UK while there are much cheaper for countries like India, Bangladesh etc.

With growing complexity of high bids, PPC management sites have come up which continuously monitor the expenditure and profit balance. However, there are other second tier networks like Chitika and Adbrite, but when it comes to the exposure, then Google AdWords dominates the scene.

There is though an alternative way of using SEO and getting organic results, but getting stable rankings in search engines too requires a good budget for managing content and related aspects. The current trend is tilted more in favor of using pay per click ads by companies which have big budgets. There is a considerable decline in using SEO as stable source because of the continuous updates by Google which alter the site rankings.

While there are cheap sources of traffic like pay per view, but the conversion ratio of such traffic is very poor and hence it requires an extensive testing. There are some other forms of online marketing like buying banner space on popular sites and forums but the amount and quality of visitors that Google AdWords provides is unmatched in most of the niches.

For users with low budget, the better option is to go for networks like Bing Ads which drives quality traffic at cheap prices. However, one can move over the traffic source to Google AdWords after gaining considerable experience from networks like Bing Ads.

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