Leggett & Platt Accepts Studio C5 as Mattress Marketing Contributor

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As a new featured contributor for Sleep Geek, Carlos Arnavat 4 will educate mattress retail managers and sales associates on the value of digital marketing practices and how to leverage the Internet to convert and nurture sales.

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We are very excited to have Carlos working with Sleep Geek to educate our community on digital best practices. It is important that we connect with companies that share our passion to help the industry.

Carlos Arnavat 4, Chief Servant of Studio C5, has been accepted as a contributor to Sleep-Geek.com, which Leggett & Platt founded when they noted a lack of education for mattress retail managers and sales associates.

Sleep Geek’s mission is to serve the mattress industry by establishing a community that connects its members to educational resources on sleep and general well-being. Sleep Geek strives to advance the concept that a quality mattress and sleep accessories contribute to healthful rest and an overall healthier lifestyle.

Arnavat’s core focus as a Sleep Geek contributor will be to educate mattress retailers and wholesalers on how to thrive in an age where the Internet - through education - drives consumers’ buying decisions.

"We are very excited to have Carlos working with Sleep Geek to educate our community on digital best practices," said Mark Quinn, Segment Vice President of Marketing at Leggett & Platt. "It is important that we connect with companies that share our passion to help the industry improve and grow towards a better consumer experience."

Approximately 98% percent of the visitors to your website are not ready to buy. While closeout prices and lowest-guaranteed ads remain popular marketing strategies, Arnavat suggests that mattress retailers and wholesalers complement their marketing efforts with online education - or as he calls it, “bed-ucation.”

Indeed, the key to both driving foot traffic and online mattress sales is through educating, and then meeting the consumer where they are in the buying process.

“We were so excited to be chosen as a contributor to Sleep Geek. They are on to something big and our passions align which makes this a great partnership,” says Arnavat. “I believe conveying that a great night sleep leads to a better quality of life is critical. And if we as a mattress industry focus more on education by meeting consumers where they are in the buying cycle, we can educate, nurture, close more sales, and build life-long brand advocates.”

As a contributor to Sleep Geek, Arnavat will focus his writing on easy-to-follow inbound marketing strategies that mattress companies can implement to improve their websites, expose their brands, and increase their bottom line.

About Studio C5, LLC
As a St. Louis-based inbound marketing agency, Studio C5 provides mattress retail and wholesale companies an all-inclusive, turnkey system mattress marketing engine that delivers real business results. The strategy is simple in design, yet complex in delivery. It includes a strategic marketing plan that drives relevant traffic, converts traffic into leads and then nurtures leads into mattress-buying consumers. To learn more, please visit: http://studioc5.com

About Leggett & Platt
Leggett & Platt®, which pioneered sleep technology when it introduced its bedspring more than 125 years ago, is an S&P 500 diversified manufacturer. Serving a broad suite of customers that comprise a "Who's Who" of U.S. companies, Leggett & Platt conceives, designs, and produces a diverse array of products that can be found in most homes, offices, and vehicles. Founded in 1883, the company is made up of 20 business units, 18,000 employee-partners, and 130 facilities in 17 countries. Leggett & Platt continues to infuse its products with its trademark innovation, helping customers enjoy more comfortable lives. To learn more, please visit: http://www.leggett.com/.

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Carlos Arnavat IV
Studio C5, LLC
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