Pleasanton, CA (PRWEB) April 16, 2014
Ntangle, Inc., a Silicon Valley-based advertising technology company, completed two landmark studies on video viewer ad content preferences and advertising recall. In the first study video viewers said that if they were required to watch ads displayed while they were watching a video, they would prefer ads that were relevant to the video content on the screen. A second study found that the more relevant the ads were to the video content that participants were viewing the recall of the ads was twice as good and the retention of the advertising details had also improved.
“We had believed this finding to be true and had submitted patents around the technology to match advertising to video content,” the CEO and founder of Ntangle, Inc. “So we were very pleased as the results of the studies confirmed our initial thinking.” “Now that we’ve launched our algorithms to scan streaming video and define what images are being viewed in the video, the multi-billion dollar online video industry has a new tool for brand managers who struggle to bring better recall of their products.” Executive Chairman Rock Clapper adds, “If you’re watching a video with a pick-up truck driving down the road, pick-up truck manufacturers can now display an advertisement which matches what viewers are watching. This is more powerful than an unrelated ad which is often ignored.”
Ntangle provides online video advertising companies and video content companies with technology that interprets the content of video using state-of –the-art AI and machine learning algorithms as well as realtime ad serving technology which provides ad overlays and side banner ads. The company has recently released this technology for licensing.