Softway Solutions Expands App Division

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Top Houston Interactive Agency Softway Solutions Acquires Sports and Radio Apps from Onseeker Technologies

We feel very confident that these apps will continue to lead the pack of industry specific mobile apps.

Softway Solutions’ recent acquisition of two turn-key mobile products from Onseeker Technologies has aided in expanding their product division. As a result, nearly 100 sports team and radio station apps will continue to be supported, maintained, and upgraded by the product division at Softway Solutions. The team at Softway Solutions is highly invested in the continued marketing efforts and iterative updates of these world-class, industry-specific apps. Softway Solutions' desire is to provide the best possible experience to clients and their fans/patrons/listeners through mobile technology.

“As we continue to augment our high-quality digital solutions, we see this mobile expansion as another method of providing our clients fresh alternatives to meeting their business objectives” mentioned Robert Goady, VP of Client Services for Softway Solutions.

The applications acquired from Onseeker Technologies became the most sought after sports team apps in the United States after two years on the market. Their extensive offering of features and functionality made it easy for sports teams of all disciplines to maintain their apps and connect with their fans in unprecedented ways. From in-seat entertainment to live, on-demand audio; the sports app platform has continued to be a very successful marketing and engagement tool. The platform is currently installed on over 100,000 devices worldwide.

The success of the sports app platform lead to the development of an additional mobile app platform for radio stations and online audio streaming services. The concept became an instant hit with terrestrial and online-only stations contemplating a jump to mobile. One of the most prominent features, a 24-7 “always-on” web-based admin portal, became the chief selling point amongst three affordable price tiers and dozens of unique options.

“I’m very excited for these applications to be supported by a firm with vast resources and a variety of creative talent, ” mentioned Roy Gonzalez, former employee at Onseeker Technologies. Gonzalez is now the Sr. Client Services Associate at Softway Solutions and he added, “We feel very confident that these apps will continue to lead the pack of industry specific mobile apps. We can’t wait to share what’s next for these platforms.”

The team at Softway Solutions is presently hard at work on the next generation of apps for sports teams and radio stations. Their core focus for the newly iterated versions will be on providing value, entertainment, and engagement for casual and power users alike. Updates for both platforms are scheduled for the fall of 2014.

Softway Solutions is an interactive marketing agency delivering seamless digital integrations since 2003 and currently employs over 200 full-time staff members in Houston, Texas, USA and Bangalore, India. Offering services such as multimedia, graphic design, software development and internet marketing the company focuses on providing digital products that drive profitability. This attention to maximizing return on investment has served as a key element of Softway Solutions' growth; the company has been named one of Houston Business Journal’s “Fast 100” in both 2011 and 2012.

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Kristen Gerner - Marketing & Communications Director
Softway Solutions, Inc
+1 (281) 914-4381 Ext: 107
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since: 05/2009
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