We’re a lifestyle brand and we wanted to illustrate how style permeates all areas of life
Palm Desert, CA (PRWEB) April 15, 2014
Palm Desert-based the Saxony Group and its fashion lifestyle brand JM Couture co-sponsored world champion boxer Timothy Bradley for the WBO Welterweight title match at the MGM Grand in Las Vegas, NV. Bradley sported a Jim Mullin-designed JM Couture robe and a SaxonyInvest.com cap as he entered the ring for the sequel bout against Manny Pacquiao.
The Saxony Group is composed of vertically integrated companies and has interests in real estate, lifestyle and entertainment. JM Couture brand founder and president Jim Mullin said they threw their hat into the ring for Mr. Bradley to participate in one of the most heralded sports events of the season. “We’re a lifestyle brand and we wanted to illustrate how style permeates all areas of life”, said Mullin. JM Couture is set to launch for Fall 2014 with a range of collections that include a signature group, ready-to-wear, denim, swim, and intimate apparel. The signature JM Couture and its contemporary priced JMC lines offer a wide array of women’s wear from luxurious evening gowns, day dresses, sporty casuals and separates. Remix is the denim line with a collection of progressive designer curve-hugging jeans with distressed washes with mix and match chambray tops. Swim features maillots and two-piece beach-ready apparel while Prive is an alluring line of intimates and lingerie.
ABOUT JM COUTURE
A subsidiary of the Saxony Group, JM Couture was founded by James Mullin as a total lifestyle brand encompassing designer ready-to-wear, casual, denim, swimwear and intimate apparel. James was a successful Chicago-based entrepreneur who had originally conceived a platform for his multiple creative endeavors that included fashion design, show production, photography and music. Upon partnering with Les Walgreen (of the legendary Walgreens drugstore family), James developed the concept further into a full-fledged fashion company and joined the Saxony Group to bring JM Couture to a national level. http://www.jmcouture.com