Plow & Hearth Celebrates Earth Day with Milkweed Planting and Eco Events

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As a testament to the company’s commitment to the environment, Plow & Hearth will take action to rejuvenate local monarch butterfly populations and host additional Earth Day activities on April 22 at its headquarters in Madison, Virginia.

“We’re thrilled to get involved in our region’s movement to reduce waste while protecting our unique surroundings.” Plow & Hearth President, John Haydock

This upcoming Earth Day, April 22, Plow & Hearth will promote environmental responsibility by planting milkweed and inviting a number of local educational organizations to its headquarters in the Blue Ridge foothills of Madison, Virginia.

A December 20, 2013 New York Times article titled “Setting the Table for a Regal Butterfly Comeback, With Milkweed” by Michael Wines reports that in the last decade, monarch butterfly populations migrating to Mexico have dropped by 81 percent. This decrease has largely been caused by the loss of milkweed and other natural flora and fauna in over-farmed regions. The Plow & Hearth community will take steps to encourage the region’s Monarch butterfly population by planting milkweed and other native wildflowers at its headquarters.

“We’re thrilled to get involved in our region’s movement to reduce waste while protecting our unique surroundings,” Plow & Hearth President John Haydock said. “We look forward to bringing Plow & Hearth community together for a day of environmental stewardship.”

The Earth Day event’s attendees will also have the opportunity to learn from and interact with local environmental organizations. Visiting organizations will include environmental advocacy group Better World Betty; the organic-recycling group Black Bear Composting; Whisper Hill Farm; the online market for sustainable foods Relay Foods; and the Mouth Wide Open food truck.

With the help of Black Bear Composting and Mouth Wide Open, Plow & Hearth will make the day’s activities “zero waste”—meaning all waste generated from the event will be recycled or composted.

Plow & Hearth invites local and regional media interested in covering the day’s activities to attend the Earth Day celebration on April 22nd between 11:30 am and 1:30 pm, or to contact Brooke Diaz at bdiaz(at)plowandhearth(dot)com for more information.

About Plow & Hearth:
Plow & Hearth began as a small retail store in Madison, Virginia in 1980, and has grown to become a leading multi-channel merchant with more than 5 million customers. For over 30 years, the company has been a trusted source of unique, enduring products for the hearth, home, yard and garden, helping customers create an environment that is comfortable and welcoming, warm and personal.

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Brooke Diaz
Plow & Hearth
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