Chicago, Illinois (PRWEB) April 15, 2014
Changes in technology and the vast amounts of data now available have opened the door to a range of new opportunities and challenges for the retail industry. The Big Data & Analytics for Retail Summit will bring together ideas, success stories and challenges faced by executives pioneering analytics and big data initiatives in the rapidly evolving healthcare industry.
Covering issues such as identifying customer value online, customer profiling, mobile experience & tracking customers’ shopping experience, the summit will combine keynote presentations, with open discussion, panel sessions & networking, to maximize participation between attendees.
Among the keynote speakers is Scott Lux, the US Online And Multi-Channel Vice President for Diesel. Scott’s presentation “Identify Customer Value Online” will explore how analytics can help organizations to identify the value of their online consumers and find the balance between acquisition of new customers and retention of existing ones – one of the bigger challenges faced by retail executives. Diesel is developing methodologies to manage retention costs and aid acquisition decisions, by bringing order to the chaos of unstructured data. Sharing some of Diesel’s recent analytical developments to identify quality sources of traffic, Scott will share best practices for adopting these methodologies and the challenges that they have faced.
Scott will be joined by fellow data pioneers in the retail industry, including the VP, Consumer Insights at Dunkin Brands, VP, Marketing at Rue La La, Director, Analytics at Macy’s, and VP, Audience at TiVo.
For a complete list of speakers, agenda and registration details for the Big Data & Analytics for Retail Summit visit: http://theinnovationenterprise.com/summits/big-data-analytics-retail-2014-chicago
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