Merchants and service providers in our audience can learn from Jeff’s experience how omnichannel can be a cohesive strategy, not a series of boxes to tick off in a marketing plan.
Newburyport, MA (PRWEB) April 16, 2014
Jeff Thorness, the founder and CEO of payment technology company Forte Payment Systems has been unveiled as the fifth and final keynote speaker at the 2014 CNP Expo. Thorness caps a stellar lineup that already features renowned security journalist Brian Krebs and e-commerce all-star CEOs Sarah McIlroy (EllaSole.com) and Greg Selkoe (Karmaloop.com) in addition to a session presenting groundbreaking mobile fraud research.
Thorness, who achieved his hard-won payments experience as a developer before building Forte from the ground up, will speak to Expo attendees on one of the company’s guiding philosophies: treating mobile, e-commerce and in-store locations as separate sales channels is no longer a viable model. Merchants that cannot successfully weave the digital and physical channels into a comprehensive whole risk forfeiting the synergies they can provide in the form of actionable data before, during and after a sale.
“Omnichannel commerce has become a buzzword, but Jeff has grown his company by providing a single-source payment solution that lets merchants truly leverage every channel,” said Steven Casco, CEO of CardNotPresent.com and the CNP Expo. “Merchants and service providers in our audience can learn from Jeff’s experience how omnichannel can be a cohesive strategy, not a series of boxes to tick off in a marketing plan.”
Under Thorness’ direction, Forte provides payment processing services to more than 27,000 merchants and processed over $16 billion in Web, retail and mobile payments in 2013. The omnichannel provider has also been featured on the Inc. 5000 list for the last six consecutive years.
The CNP Expo, in its third year, has evolved into a premier educational and networking experience for merchants that accept e-commerce, mobile and other card-not-present payments. This year’s CNP Expo, which runs May 19-22, 2014, returns to the Omni Orlando Resort in ChampionsGate, Fla. Attendance doubled from the event’s inaugural year in 2012 to more than 500 attendees last year. Expo organizers expect similar growth this year.
Register now to attend the CNP Expo. Our low prices—$540 for merchants and $1,140 for CNP professionals—will increase after April 25. For more information about the CNP Expo visit http://cardnotpresent.com/cnpexpo/.
About the CNP Expo
The CNP Expo was created by CardNotPresent.com in response to a need communicated by its readers for an event focused clearly on card-not-present payments. For merchants that accept payments via e-commerce, mobile, telephone and catalogue sales and the technology providers serving them, the CNP Expo is the breakthrough event in the industry. It provides unparalleled opportunities for basic and advanced education about all card-not-present issues and a networking environment that fosters the partnerships driving a growing industry forward. For more information about the CNP Expo and CardNotPresent.com contact Jen Casco at jenn(at)cardnotpresent(dot)com or call 978.761.9199.